# How Grön sold millions of edibles and disrupted the market ft. Christine Smith

Edible manufacturers have the ability to make or break a new consumer. From Chocolate to Pearls Grün's Innovative Approach has positioned them as a trusted national market leader.This week we are joined by Christine Smit...

- Episode: 155
- Published: 2023-06-08
- Guest: Christine Smith (https://www.dimepodcast.com/guests/christine-smith)
- Duration: 45 min
- Canonical: https://www.dimepodcast.com/episodes/how-grn-sold-millions-of-edibles-and-disrupted-the-market-ft-christine-smith
- Audio: https://afp-901980-injected.calisto.simplecastaudio.com/583052dc-8161-4a60-8c68-f486c33c8be9/episodes/cc2ed817-fcc4-4305-8aeb-6fa083ed8f23/audio/128/default.mp3?aid=rss_feed&awCollectionId=583052dc-8161-4a60-8c68-f486c33c8be9&awEpisodeId=cc2ed817-fcc4-4305-8aeb-6fa083ed8f23&feed=Vnrz0StH
- Video: https://www.dimepodcast.com/videos/how-grn-sold-millions-of-edibles-and-disrupted-the-market-ft-christine-smith (YouTube: https://www.youtube.com/watch?v=wqG5QZTKA7k)

## Show notes

Edible manufacturers have the ability to make or break a new consumer. From Chocolate to Pearls Grün's Innovative Approach has positioned them as a trusted national market leader.

This week we are joined by Christine Smith, Founder of Grün, to dive into their:

- Disruptive impact
- Licensing strategy
- Formulation success
- Expansion challenges
- Product innovations

About **GRÖN**

A women-led band of visionaries founded in 2015 by mother and architect-turned-chocolatier, Christine Smith, Grön creates delicious, handcrafted cannabis-infused edibles for the community. What started as one delicately nuanced dark chocolate bar has since expanded to multiple product lines available internationally, serving millions of happy customers.

Guest Links:

[https://eatgron.com/](https://eatgron.com/)
[https://www.instagram.com/eatgron/?hl=en](https://www.instagram.com/eatgron/?hl=en)
[https://www.youtube.com/channel/UCB07lSn8uP_GUqZ9hobfmcw](https://www.youtube.com/channel/UCB07lSn8uP_GUqZ9hobfmcw)
[https://twitter.com/gron_edibles](https://twitter.com/gron_edibles)
[https://www.facebook.com/gronedibles](https://www.facebook.com/gronedibles)
[https://www.linkedin.com/company/gron/](https://www.linkedin.com/company/gron/)

**Follow us: Our Links**.

**At Eighth Revolution (8th Rev)**, we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution [**Cannabinoid Playbook**](/newsletter) is an Industry-leading report covering the entire cannabis supply chain

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