# US Cannabis: A Generational Wealth Opportunity ft Jon Rubin

US Cannabis: A Generational Wealth OpportunityIn this episode, Jonathan Rubin discusses:• Phyto Partners and what they do• Outside industry examples of building a unique selling point (USP) and driving margins• Trulieve’...

- Episode: 49
- Published: 2021-05-28
- Guest: Jon Rubin (https://www.dimepodcast.com/guests/jon-rubin)
- Duration: 46 min
- Canonical: https://www.dimepodcast.com/episodes/us-cannabis-a-generational-wealth-opportunity-ft-jon-rubin
- Audio: https://afp-901980-injected.calisto.simplecastaudio.com/583052dc-8161-4a60-8c68-f486c33c8be9/episodes/ef1ba46e-d869-4319-b0b6-7b50b426b682/audio/128/default.mp3?aid=rss_feed&awCollectionId=583052dc-8161-4a60-8c68-f486c33c8be9&awEpisodeId=ef1ba46e-d869-4319-b0b6-7b50b426b682&feed=Vnrz0StH
- Video: https://www.dimepodcast.com/videos/us-cannabis-a-generational-wealth-opportunity-ft-jon-rubin (YouTube: https://www.youtube.com/watch?v=ogLRl4ooqb8)

## Show notes

US Cannabis: A Generational Wealth Opportunity

In this episode, Jonathan Rubin discusses:
• Phyto Partners and what they do
• Outside industry examples of building a unique selling point (USP) and driving margins
• Trulieve’s current market strategy
• The Florida cannabis market
• How VC works in the cannabis space
• The benefit differences that retail and institutional investors receive

Phyto Partners is a venture capital firm that invests in the cannabis industry.

Get in touch with Jon Rubin on Twitter @Jonnyrubin10

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