# Dan Cook

Dan Cook has appeared on The Dime Podcast 1 time: cannabis business conversations on strategy, capital and operations.

- Canonical: https://www.dimepodcast.com/guests/dan-cook
- Episodes: 1

## Episodes with Dan Cook

- [Sensory Science Unlocked, Beyond THC, Inside True Terpenes ft. Dan Cook](https://www.dimepodcast.com/episodes/sensory-science-unlocked-beyond-thc-inside-true-terpenes-ft-dan-cook) (2025-09-05, episode 269): This episode of The Dime features Dan Cook, CEO of True Terpenes, discussing why THC percentage is a flawed proxy for cannabis quality and how sensory science — the full spectrum of terpenes, esters,…
  Markdown: https://www.dimepodcast.com/episodes/sensory-science-unlocked-beyond-thc-inside-true-terpenes-ft-dan-cook.md

## Written analysis

First Principles essays by Bryan Fields about these conversations. Human written.

- [Beyond THC%: Unlocking Cannabis' True Language with Sensory Science](https://www.dimepodcast.com/newsletter/beyond-thc-unlocking-cannabis-true-language-with-sensory-science) (September 5, 2025): Nobody buys wine by ABV. THC% is pushing cannabis toward commodity, and sensory science backed by data is the missing lexicon.
  Markdown: https://www.dimepodcast.com/newsletter/beyond-thc-unlocking-cannabis-true-language-with-sensory-science.md

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