# John Shute

John Shute has appeared on The Dime Podcast 2 times: cannabis business conversations on strategy, capital and operations.

- Canonical: https://www.dimepodcast.com/guests/john-shute
- Link from the show notes: https://pufcreativ.com/
- Episodes: 2

## Episodes with John Shute

- [Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute](https://www.dimepodcast.com/episodes/most-cannabis-marketing-fails-because-it-is-asked-to-solve-the-wrong-problems-ft-john-shute) (2026-02-05, episode 289): In this episode, Bryan Fields talks with John Shute of Puff Creative about why so much cannabis marketing spend gets wasted — from over-reliance on untrackable social media to neglected email…
  Markdown: https://www.dimepodcast.com/episodes/most-cannabis-marketing-fails-because-it-is-asked-to-solve-the-wrong-problems-ft-john-shute.md
- [Cannabis & Pop Culture featuring John Shute](https://www.dimepodcast.com/episodes/cannabis-pop-culture-featuring-john-shute) (2021-03-19, episode 39)
  Markdown: https://www.dimepodcast.com/episodes/cannabis-pop-culture-featuring-john-shute.md

## Written analysis

First Principles essays by Bryan Fields about these conversations. Human written.

- [Your Marketing Isn't Broken. The System Is. Here's Why](https://www.dimepodcast.com/newsletter/your-marketing-isnt-broken-the-system-is-heres-why) (February 5, 2026): Cannabis marketing doesn't create value, it distributes it. If you doubled spend tomorrow, would returns scale or just expose what's broken?
  Markdown: https://www.dimepodcast.com/newsletter/your-marketing-isnt-broken-the-system-is-heres-why.md

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