# Kim Sanchez Rael

Kim Sanchez Rael has appeared on The Dime Podcast 1 time: cannabis business conversations on strategy, capital and operations.

- Canonical: https://www.dimepodcast.com/guests/kim-sanchez-rael
- Episodes: 1

## Episodes with Kim Sanchez Rael

- [What Makes Consumers Buy the Same Edible Again? ft. Kim Sanchez Rael](https://www.dimepodcast.com/episodes/what-makes-consumers-buy-the-same-edible-again-ft-kim-sanchez-rael) (2026-09-30, episode 308): In this episode, Bryan Fields talks with Kim Sanchez Rael of Azuca about why fast-onset edibles still make up only a small slice of the cannabis market despite clear consumer demand and premium…
  Markdown: https://www.dimepodcast.com/episodes/what-makes-consumers-buy-the-same-edible-again-ft-kim-sanchez-rael.md

## Written analysis

First Principles essays by Bryan Fields about these conversations. Human written.

- [Your Brand Is the Experience. Consumers Expect It Again and Again.](https://www.dimepodcast.com/newsletter/your-brand-is-the-experience-consumers-expect-it-again-and-again) (October 6, 2026): The first purchase carries anticipation. The second carries expectation. Kim Sanchez Rael of Azuca on why every batch has to deliver the experience again.
  Markdown: https://www.dimepodcast.com/newsletter/your-brand-is-the-experience-consumers-expect-it-again-and-again.md

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