# Branding & Marketing Episodes of The Dime Podcast covering Branding & Marketing: cannabis business conversations with founders, executives and investors. 67 episodes. - Canonical: https://www.dimepodcast.com/topics/branding-and-marketing - Topic index for agents: https://www.dimepodcast.com/topics/branding-and-marketing/llms.txt - All topics: https://www.dimepodcast.com/topics ## Analysis on Branding & Marketing First Principles essays by Bryan Fields. Human written. - [Your Brand Is the Experience. Consumers Expect It Again and Again.](https://www.dimepodcast.com/newsletter/your-brand-is-the-experience-consumers-expect-it-again-and-again) (October 6, 2026): The first purchase carries anticipation. The second carries expectation. Kim Sanchez Rael of Azuca on why every batch has to deliver the experience again. Markdown: https://www.dimepodcast.com/newsletter/your-brand-is-the-experience-consumers-expect-it-again-and-again.md - [Optionality Beats Control in Chaos](https://www.dimepodcast.com/newsletter/optionality-beats-control-in-chaos) (March 5, 2026): In stable industries control compounds; in unstable ones flexibility does. Cannabis infrastructure is either a moat or an anchor. Markdown: https://www.dimepodcast.com/newsletter/optionality-beats-control-in-chaos.md - [It's Time to Admit Alcohol Is Paying ALOT of Attention](https://www.dimepodcast.com/newsletter/its-time-to-admit-alcohol-is-paying-alot-of-attention) (February 24, 2026): Beverage does not need to replace alcohol to matter. It only needs to capture one occasion per week. When ritual shifts, categories follow. Markdown: https://www.dimepodcast.com/newsletter/its-time-to-admit-alcohol-is-paying-alot-of-attention.md - [Your Marketing Isn't Broken. The System Is. Here's Why](https://www.dimepodcast.com/newsletter/your-marketing-isnt-broken-the-system-is-heres-why) (February 5, 2026): Cannabis marketing doesn't create value, it distributes it. If you doubled spend tomorrow, would returns scale or just expose what's broken? Markdown: https://www.dimepodcast.com/newsletter/your-marketing-isnt-broken-the-system-is-heres-why.md - [There Is No Playbook for New York Cannabis](https://www.dimepodcast.com/newsletter/there-is-no-playbook-for-new-york-cannabis) (January 19, 2026): Jaunty's hockey stick in New York was never luck. New York punished assumptions fast, and what looks like momentum now is really accumulated lessons. Markdown: https://www.dimepodcast.com/newsletter/there-is-no-playbook-for-new-york-cannabis.md - [Why Most Cannabis Brands Break at Scale](https://www.dimepodcast.com/newsletter/why-most-cannabis-brands-break-at-scale) (January 7, 2026): Product inconsistency costs you a customer who switches and never returns. Consistency isn't a slogan — it's engineered process control. Markdown: https://www.dimepodcast.com/newsletter/why-most-cannabis-brands-break-at-scale.md - [Effects-Based Products Aren't Impossible — Here's Why Most Brands Can't Deliver](https://www.dimepodcast.com/newsletter/effects-based-products-arent-impossible-heres-why-most-brands-cant-deliver) (November 25, 2025): The gap between expectation and experience is why consumers don't return. Process control is the only way effects-based cannabis works. Markdown: https://www.dimepodcast.com/newsletter/effects-based-products-arent-impossible-heres-why-most-brands-cant-deliver.md - [Before Target and DoorDash, Edible Arrangements](https://www.dimepodcast.com/newsletter/before-target-and-doordash-edible-arrangements) (November 12, 2025): Edibles.com quietly built one of the most intriguing cannabinoid access platforms in the country. Consumers can now shop by experience, not just by brand. Markdown: https://www.dimepodcast.com/newsletter/before-target-and-doordash-edible-arrangements.md - [Meet Singular: The Tightrope of Product Innovation](https://www.dimepodcast.com/newsletter/meet-singular-the-tightrope-of-product-innovation) (October 31, 2025): Product innovation in cannabis is a tightrope. The second-order effects — simplified SKUs, streamlined operations — are what quietly change everything. Markdown: https://www.dimepodcast.com/newsletter/meet-singular-the-tightrope-of-product-innovation.md - [Would You Have the Courage?](https://www.dimepodcast.com/newsletter/would-you-have-the-courage) (October 9, 2025): Putting your family's name on a brand means there's nowhere to hide when things go wrong, and no shortcuts when things get hard. Markdown: https://www.dimepodcast.com/newsletter/would-you-have-the-courage.md - [Vertical Integration Isn't Strategy — It's a Trap](https://www.dimepodcast.com/newsletter/vertical-integration-isnt-strategy-its-a-trap) (September 22, 2025): Cannabis runs six or seven businesses at once, in multiple states, every supply chain locked to one state. Most of it is solved next door. Markdown: https://www.dimepodcast.com/newsletter/vertical-integration-isnt-strategy-its-a-trap.md - [Beyond THC%: Unlocking Cannabis' True Language with Sensory Science](https://www.dimepodcast.com/newsletter/beyond-thc-unlocking-cannabis-true-language-with-sensory-science) (September 5, 2025): Nobody buys wine by ABV. THC% is pushing cannabis toward commodity, and sensory science backed by data is the missing lexicon. Markdown: https://www.dimepodcast.com/newsletter/beyond-thc-unlocking-cannabis-true-language-with-sensory-science.md ## Episodes - [How AYRLOOM Built Its Advantage in New York Cannabis ft. Eddie Brennan](https://www.dimepodcast.com/episodes/how-ayrloom-built-its-advantage-in-new-york-cannabis-ft-eddie-brennan) — Eddie Brennan: In this episode, Eddie Brennan of Ayrloom (Heirloom) explains how his family's 115-year-old apple orchard, Beak & Skiff, gave rise to a separate but deeply intertwined cannabis company, and why… Markdown: https://www.dimepodcast.com/episodes/how-ayrloom-built-its-advantage-in-new-york-cannabis-ft-eddie-brennan.md - [What Makes Consumers Buy the Same Edible Again? ft. Kim Sanchez Rael](https://www.dimepodcast.com/episodes/what-makes-consumers-buy-the-same-edible-again-ft-kim-sanchez-rael) — Kim Sanchez Rael: In this episode, Bryan Fields talks with Kim Sanchez Rael of Azuca about why fast-onset edibles still make up only a small slice of the cannabis market despite clear consumer demand and premium… Markdown: https://www.dimepodcast.com/episodes/what-makes-consumers-buy-the-same-edible-again-ft-kim-sanchez-rael.md - [Premium vs Scale in Cannabis: Inside Rubicon’s Strategy ft. Margaret Brodie](https://www.dimepodcast.com/episodes/premium-vs-scale-in-cannabis-inside-rubicons-strategy-ft-margaret-brodie) — Margaret Brodie: In this episode, Margaret Brodie of Rubicon Organics explains why the company bet on premium quality and a house-of-brands strategy instead of chasing scale and price competition in the Canadian… Markdown: https://www.dimepodcast.com/episodes/premium-vs-scale-in-cannabis-inside-rubicons-strategy-ft-margaret-brodie.md - [Prop 64 Fine Print, Pesticide Drift, The Economics Behind Concentrates ft. Micah Anderson](https://www.dimepodcast.com/episodes/prop-64-fine-print-pesticide-drift-the-economics-behind-concentrates-ft-micah-anderson) — Micah Anderson: Micah Anderson of Leaf Brands joins Bryan Fields to dissect why California's Prop 64 rollout has left the legal cannabis market shrinking despite voter approval, and what a regulatory rewrite might… Markdown: https://www.dimepodcast.com/episodes/prop-64-fine-print-pesticide-drift-the-economics-behind-concentrates-ft-micah-anderson.md - [JB (Cheech & Chong CEO): Building a National Cannabis Brand Through Trial, Error & Partnership](https://www.dimepodcast.com/episodes/jb-cheech-chong-ceo-building-a-national-cannabis-brand-through-trial-error-partnership) — Guest: In this episode, JB, CEO of Cheech & Chong, breaks down how the iconic 50-year-old brand built a national cannabis and hemp beverage business through partnership, reverse IP licensing, and… Markdown: https://www.dimepodcast.com/episodes/jb-cheech-chong-ceo-building-a-national-cannabis-brand-through-trial-error-partnership.md - [Cannabis Beverages Are Bringing New Consumers Into Cannabis ft Kristin & Eric Rogers](https://www.dimepodcast.com/episodes/cannabis-beverages-are-bringing-new-consumers-into-cannabis-ft-kristin-eric-rogers) — Kristin & Eric Rogers: This episode features Kristin and Eric Rogers, co-founders of cannabis beverage brand Levia, discussing how effects-based drinks are pulling new, often non-smoking consumers into cannabis. They dig… Markdown: https://www.dimepodcast.com/episodes/cannabis-beverages-are-bringing-new-consumers-into-cannabis-ft-kristin-eric-rogers.md - [Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute](https://www.dimepodcast.com/episodes/most-cannabis-marketing-fails-because-it-is-asked-to-solve-the-wrong-problems-ft-john-shute) — John Shute: In this episode, Bryan Fields talks with John Shute of Puff Creative about why so much cannabis marketing spend gets wasted — from over-reliance on untrackable social media to neglected email… Markdown: https://www.dimepodcast.com/episodes/most-cannabis-marketing-fails-because-it-is-asked-to-solve-the-wrong-problems-ft-john-shute.md - [How Top Teams Balance Art and Process in Extraction ft. Brian Adams](https://www.dimepodcast.com/episodes/how-top-teams-balance-art-and-process-in-extraction-ft-brian-adams) — Brian Adams: In this episode, Brian Adams of Nimbus discusses why rigid, one-size-fits-all extraction SOPs fail in practice, how his team learned to adjust processes based on material variability, and why… Markdown: https://www.dimepodcast.com/episodes/how-top-teams-balance-art-and-process-in-extraction-ft-brian-adams.md - [Building Jaunty Into One of New York’s Top Cannabis Brands ft. Nicolas Guarino](https://www.dimepodcast.com/episodes/building-jaunty-into-one-of-new-yorks-top-cannabis-brands-ft-nicolas-guarino) — Nicolas Guarino: Nicolas Guarino, co-founder and CEO of New York cannabis brand Jaunty, joins The Dime to trace his path from a failed CBD startup that nearly bankrupted him to building one of New York's top-selling… Markdown: https://www.dimepodcast.com/episodes/building-jaunty-into-one-of-new-yorks-top-cannabis-brands-ft-nicolas-guarino.md - [The Playbook Behind Consistent Cannabis Products at Scale ft. Ryan Crandall](https://www.dimepodcast.com/episodes/the-playbook-behind-consistent-cannabis-products-at-scale-ft-ryan-crandall) — Ryan Crandall: In this episode of The Dime, host Bryan Fields talks with Ryan Crandall, Chief Commercial Officer of MariMed, about how the multi-state cannabis operator builds consistent, high-quality edibles and… Markdown: https://www.dimepodcast.com/episodes/the-playbook-behind-consistent-cannabis-products-at-scale-ft-ryan-crandall.md - [How LEVEL Delivers Effects-Based Cannabis Tablets ft. Chris Emerson](https://www.dimepodcast.com/episodes/how-level-delivers-effects-based-cannabis-tablets-ft-chris-emerson) — Chris Emerson: In this episode of The Dime, Bryan Fields and Kellan Finney talk with Chris Emerson, founder of Level, about building an effects-based cannabinoid tablet company grounded in his PhD chemistry… Markdown: https://www.dimepodcast.com/episodes/how-level-delivers-effects-based-cannabis-tablets-ft-chris-emerson.md - [The Amazon of THC, How Edibles.com Will Take Cannabis National, ft. Thomas Winstanley](https://www.dimepodcast.com/episodes/the-amazon-of-thc-how-ediblescom-will-take-cannabis-national-ft-thomas-winstanley) — Thomas Winstanley: In this episode of The Dime, Bryan Fields and Kellan Finney sit down with Thomas Winstanley, who left his role building Theory Wellness's cannabis retail and product empire to launch Edibles.com, a… Markdown: https://www.dimepodcast.com/episodes/the-amazon-of-thc-how-ediblescom-will-take-cannabis-national-ft-thomas-winstanley.md - [Introducing Singular: How Active's Modular Vape Platform Changes Everything ft. Alex Kwon](https://www.dimepodcast.com/episodes/introducing-singular-how-actives-modular-vape-platform-changes-everything-ft-alex-kwon) — Alex Kwon: In this episode of The Dime, Alex Kwon of Active joins hosts Bryan Fields and Kellan Finney to unveil Singular, described as the industry's first universal, modular vape platform designed to bridge… Markdown: https://www.dimepodcast.com/episodes/introducing-singular-how-actives-modular-vape-platform-changes-everything-ft-alex-kwon.md - [Chris Ball: Betting It All — What It Really Takes to Build a Brand With Your Name on It: Pain, Patience, and Relentless Faith](https://www.dimepodcast.com/episodes/chris-ball-betting-it-all-what-it-really-takes-to-build-a-brand-with-your-name-on-it-pain-patience-and-relentless-faith) — Chris Ball: Chris Ball, founder and CEO of Ball Family Farms, walks through his journey from a Los Angeles legacy-market cannabis seller and felon-turned-social-equity licensee to building a family-run,… Markdown: https://www.dimepodcast.com/episodes/chris-ball-betting-it-all-what-it-really-takes-to-build-a-brand-with-your-name-on-it-pain-patience-and-relentless-faith.md - [$28.4 Billion Dollar Hemp Industry Can’t Be Put Back in the Bottle ft Jim Higdon](https://www.dimepodcast.com/episodes/284-billion-dollar-hemp-industry-cant-be-put-back-in-the-bottle-ft-jim-higdon) — Jim Higdon: This episode of The Dime features Cornbread Hemp co-founder Jim Higdon breaking down the chaotic, fast-moving fight over federal hemp policy, including a bipartisan congressional letter opposing the… Markdown: https://www.dimepodcast.com/episodes/284-billion-dollar-hemp-industry-cant-be-put-back-in-the-bottle-ft-jim-higdon.md - [Strategy Truths & Lies, Mature Industries Already Know ft. Mitchell Osak](https://www.dimepodcast.com/episodes/strategy-truths-lies-mature-industries-already-know-ft-mitchell-osak) — Mitchell Osak: Strategy consultant Mitchell Osak, who has advised cannabis operators since Canada's 2016 legalization after two decades in CPG and pharma consulting, joins Bryan Fields and Kellan Finney to explain… Markdown: https://www.dimepodcast.com/episodes/strategy-truths-lies-mature-industries-already-know-ft-mitchell-osak.md - [Sensory Science Unlocked, Beyond THC, Inside True Terpenes ft. Dan Cook](https://www.dimepodcast.com/episodes/sensory-science-unlocked-beyond-thc-inside-true-terpenes-ft-dan-cook) — Dan Cook: This episode of The Dime features Dan Cook, CEO of True Terpenes, discussing why THC percentage is a flawed proxy for cannabis quality and how sensory science — the full spectrum of terpenes, esters,… Markdown: https://www.dimepodcast.com/episodes/sensory-science-unlocked-beyond-thc-inside-true-terpenes-ft-dan-cook.md - [Richie Proud on the iAnthus Turnaround: Why Selling Arizona Fueled Core-Market Growth](https://www.dimepodcast.com/episodes/richie-proud-on-the-ianthus-turnaround-why-selling-arizona-fueled-core-market-growth) — Richie Proud: Richie Proud, CEO of iAnthus, joins The Dime to explain how the multi-state cannabis operator turned a quiet, post-restructuring balance sheet into a disciplined, cash-flow-first growth story. He… Markdown: https://www.dimepodcast.com/episodes/richie-proud-on-the-ianthus-turnaround-why-selling-arizona-fueled-core-market-growth.md - [The ROI of Pre-Roll Automation: Scaling Quality, Reducing Labor, and Hitting 20K+ a Day ft. Shahar Yamay](https://www.dimepodcast.com/episodes/the-roi-of-pre-roll-automation-scaling-quality-reducing-labor-and-hitting-20k-a-day-ft-shahar-yamay) — Shahar Yamay: Shahar Yamay, CEO of pre-roll automation company Festi Tech, joins The Dime to break down the real ROI math behind switching from hand-filled to automated pre-rolls, including the roughly… Markdown: https://www.dimepodcast.com/episodes/the-roi-of-pre-roll-automation-scaling-quality-reducing-labor-and-hitting-20k-a-day-ft-shahar-yamay.md - [AI in Cannabis Commerce Is Here — But Jane’s Doing It Their Way with Socrates Rosenfeld](https://www.dimepodcast.com/episodes/ai-in-cannabis-commerce-is-here-but-janes-doing-it-their-way-with-socrates-rosenfeld) — Socrates Rosenfeld: On this episode of The Dime, Bryan Fields and Kellan Finney reconnect with Jane co-founder and CEO Socrates Rosenfeld, three years after his first appearance, to discuss how the cannabis retail-tech… Markdown: https://www.dimepodcast.com/episodes/ai-in-cannabis-commerce-is-here-but-janes-doing-it-their-way-with-socrates-rosenfeld.md - [Storytelling Is the Future of Cannabis IR ft Jesse Redmond](https://www.dimepodcast.com/episodes/storytelling-is-the-future-of-cannabis-ir-ft-jesse-redmond) — Jesse Redmond: Jesse Redmond, head of investor relations and business development at Leef Brands, returns to The Dime to explain why cannabis IR has become a storytelling exercise — documenting the farm, the… Markdown: https://www.dimepodcast.com/episodes/storytelling-is-the-future-of-cannabis-ir-ft-jesse-redmond.md - [Brett Puffenbarger: The Future of Cannabis Will Look Like This… and Yes, It Will Shock You](https://www.dimepodcast.com/episodes/brett-puffenbarger-the-future-of-cannabis-will-look-like-this-and-yes-it-will-shock-you) — Brett Puffenbarger: Fractional CMO/CRO Brett Puffenbarger — a Marine Corps veteran who cut his teeth opening one of Florida's first dispensaries — joins Bryan Fields and Kellan Finney to argue that most cannabis… Markdown: https://www.dimepodcast.com/episodes/brett-puffenbarger-the-future-of-cannabis-will-look-like-this-and-yes-it-will-shock-you.md - [No Exits, No Capital, No Bullsh*t: Seth Yakatan on Cannabis Reality](https://www.dimepodcast.com/episodes/no-exits-no-capital-no-bullsht-seth-yakatan-on-cannabis-reality) — Seth Yakatan: Seth Yakatan returns to The Dime to lay out an unvarnished view of where the cannabis industry stands in 2025: capital-starved, exit-less, and structurally unable to purge failing companies through… Markdown: https://www.dimepodcast.com/episodes/no-exits-no-capital-no-bullsht-seth-yakatan-on-cannabis-reality.md - [Why the Industry’s Premier Brands Choose The Flowery — and What’s Coming Next in New York & Florida ft. Ilya Shmidt](https://www.dimepodcast.com/episodes/why-the-industrys-premier-brands-choose-the-flowery-and-whats-coming-next-in-new-york-florida-ft-ilya-shmidt) — Ilya Shmidt: In this episode of The Dime, Bryan Fields and Kellan Finney sit down with Ilya Shmidt of The Flowery, a vertically integrated Florida cannabis operator now expanding into New York, to unpack how the… Markdown: https://www.dimepodcast.com/episodes/why-the-industrys-premier-brands-choose-the-flowery-and-whats-coming-next-in-new-york-florida-ft-ilya-shmidt.md - [Premium Should Mean Organic: How Jetty Extracts is Leading the Clean Cannabis Movement ft. Ron Gershoni](https://www.dimepodcast.com/episodes/premium-should-mean-organic-how-jetty-extracts-is-leading-the-clean-cannabis-movement-ft-ron-gershoni) — Ron Gershoni: Ron Gershoni, co-founder of Jetty Extracts, traces the brand's path from a self-funded, unlicensed San Diego side hustle in 2013 to one of the oldest and most recognized names in California cannabis… Markdown: https://www.dimepodcast.com/episodes/premium-should-mean-organic-how-jetty-extracts-is-leading-the-clean-cannabis-movement-ft-ron-gershoni.md - [Ecosystem Secrets: How Premier Cannabis Brands Scale ft. Nate D](https://www.dimepodcast.com/episodes/ecosystem-secrets-how-premier-cannabis-brands-scale-ft-nate-d) — Nate D: Nate D, co-founder of vaporizer brand Turn, flower brand Made, and the multi-brand cultivation platform Project Pax, joins The Dime to break down how he built an interconnected cannabis ecosystem… Markdown: https://www.dimepodcast.com/episodes/ecosystem-secrets-how-premier-cannabis-brands-scale-ft-nate-d.md - [Stop Ignoring Germany’s Massive Opportunity – Europe is Coming! ft. Jamie Pearson](https://www.dimepodcast.com/episodes/stop-ignoring-germanys-massive-opportunity-europe-is-coming-ft-jamie-pearson) — Jamie Pearson: In this episode of The Dime, hosts Bryan Fields and Kellan sit down with Jamie Pearson, president of New Holland Group and former CEO of Bhang, to unpack Germany's fast-evolving cannabis landscape… Markdown: https://www.dimepodcast.com/episodes/stop-ignoring-germanys-massive-opportunity-europe-is-coming-ft-jamie-pearson.md - [The COO’s Playbook: Balancing Automation, Quality, and Efficiency Across 14 States at Verano ft. Trip McDermott](https://www.dimepodcast.com/episodes/the-coos-playbook-balancing-automation-quality-and-efficiency-across-14-states-at-verano-ft-trip-mcdermott) — Trip McDermott: In this episode of The Dime, Verano COO Trip McDermott breaks down how a multi-state cannabis operator manages standardized operations, quality control, and automation across 14 states, 15… Markdown: https://www.dimepodcast.com/episodes/the-coos-playbook-balancing-automation-quality-and-efficiency-across-14-states-at-verano-ft-trip-mcdermott.md - [She Hits Different: The Story Behind Cake's Explosive Growth ft. Chloe Kaleiokalani](https://www.dimepodcast.com/episodes/she-hits-different-the-story-behind-cakes-explosive-growth-ft-chloe-kaleiokalani) — Chloe Kaleiokalani: This episode of The Dime features Chloe Kaleiokalani, co-founder of California cannabis brand Cake, discussing how her Native Hawaiian upbringing and years working alongside partner Jason as growers… Markdown: https://www.dimepodcast.com/episodes/she-hits-different-the-story-behind-cakes-explosive-growth-ft-chloe-kaleiokalani.md - [Hard Questions for Cannabis Founders: Tony Schor on Creative Capital and M&A Strategies](https://www.dimepodcast.com/episodes/hard-questions-for-cannabis-founders-tony-schor-on-creative-capital-and-ma-strategies) — Tony Schor: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with Tony Schor, M&A advisor and Chairman of the Cannabis Hall of Fame, to unpack how partnerships, capital constraints, and… Markdown: https://www.dimepodcast.com/episodes/hard-questions-for-cannabis-founders-tony-schor-on-creative-capital-and-ma-strategies.md - [First Mover Secrets with Colin Keeler: How Kiva’s Edibles Cover 80% of the U.S](https://www.dimepodcast.com/episodes/first-mover-secrets-with-colin-keeler-how-kivas-edibles-cover-80-of-the-us) — Colin Keeler: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with Colin Keeler, Head of Business Development at Kiva Confections, to unpack how one of California's largest edible brands… Markdown: https://www.dimepodcast.com/episodes/first-mover-secrets-with-colin-keeler-how-kivas-edibles-cover-80-of-the-us.md - [Inside Curio Wellness with Wendy Bronfein: Maryland vs. Missouri Cannabis Markets and Crohn’s Treatment](https://www.dimepodcast.com/episodes/inside-curio-wellness-with-wendy-bronfein-maryland-vs-missouri-cannabis-markets-and-crohns-treatment) — Wendy Bronfein: In this episode of The Dime, Curio Wellness co-founder Wendy Bronfein joins hosts Bryan Fields and Kellan Finney to trace her path from Baltimore television to launching one of Maryland's first… Markdown: https://www.dimepodcast.com/episodes/inside-curio-wellness-with-wendy-bronfein-maryland-vs-missouri-cannabis-markets-and-crohns-treatment.md - [What is Tissue Culture, Genetic Resets and Breeder Rights Explained ft. Kristian Andreassen](https://www.dimepodcast.com/episodes/what-is-tissue-culture-genetic-resets-and-breeder-rights-explained-ft-kristian-andreassen) — Kristian Andreassen: This episode of The Dime features Kristian Andreassen of Conception Nurseries, California's only gen-zero tissue culture cannabis nursery, breaking down what tissue culture actually is and why it… Markdown: https://www.dimepodcast.com/episodes/what-is-tissue-culture-genetic-resets-and-breeder-rights-explained-ft-kristian-andreassen.md - [How Leafly’s Feedback Loop Predicts the Next Big Thing in Cannabis ft. Yoko Miyashita](https://www.dimepodcast.com/episodes/how-leaflys-feedback-loop-predicts-the-next-big-thing-in-cannabis-ft-yoko-miyashita) — Yoko Miyashita: In this episode of The Dime, Leafly CEO Yoko Miyashita joins hosts Bryan Fields and Kellan Finney to explain how Leafly uses a real-time feedback loop from retailers, brands, and consumer submissions… Markdown: https://www.dimepodcast.com/episodes/how-leaflys-feedback-loop-predicts-the-next-big-thing-in-cannabis-ft-yoko-miyashita.md - [Kanha Edibles on a Thai Beach: Global Strategy & Personalized Cannabinoid Therapy with Cameron Clarke](https://www.dimepodcast.com/episodes/kanha-edibles-on-a-thai-beach-global-strategy-personalized-cannabinoid-therapy-with-cameron-clarke) — Cameron Clarke: This episode of The Dime features Cameron Clarke, CEO of edibles brand Kanha, tracing the company's origin from a backyard algae-extraction experiment to becoming one of the largest gummy and… Markdown: https://www.dimepodcast.com/episodes/kanha-edibles-on-a-thai-beach-global-strategy-personalized-cannabinoid-therapy-with-cameron-clarke.md - [Caleb Counts Details Connected's $3.5 Million R&D Breeding Program and Best-in-Class Genetics That Continues to Deliver Hitters](https://www.dimepodcast.com/episodes/caleb-counts-details-connecteds-35-million-rd-breeding-program-and-best-in-class-genetics-that-continues-to-deliver-hitters) — Caleb Counts: This episode of The Dime features Caleb Counts, CEO of Connected Cannabis, tracing his path from a Sacramento dispensary owner to co-creator of Biscotti and leader of one of cannabis's most extensive… Markdown: https://www.dimepodcast.com/episodes/caleb-counts-details-connecteds-35-million-rd-breeding-program-and-best-in-class-genetics-that-continues-to-deliver-hitters.md - [The Hidden Benefits of Fractional Marketing for Cannabis Companies ft. Brandon Bobart](https://www.dimepodcast.com/episodes/the-hidden-benefits-of-fractional-marketing-for-cannabis-companies-ft-brandon-bobart) — Brandon Bobart: In this episode of The Dime, hosts Bryan Fields and Kellan sit down with Brandon Bobart of Pisgah Peaks Ventures to unpack fractional marketing — an embedded, subject-matter-expert model that lets… Markdown: https://www.dimepodcast.com/episodes/the-hidden-benefits-of-fractional-marketing-for-cannabis-companies-ft-brandon-bobart.md - [Rama Mayo: Hall of Flowers, The Big Reveal - Disney World of Cannabis Experiences](https://www.dimepodcast.com/episodes/rama-mayo-hall-of-flowers-the-big-reveal-disney-world-of-cannabis-experiences) — Rama Mayo: In this episode of The Dime, host Bryan Fields (with Kellan Finney) talks with Rama Mayo, co-founder of Hall of Flowers, about the origin and evolution of the premier West Coast cannabis trade show… Markdown: https://www.dimepodcast.com/episodes/rama-mayo-hall-of-flowers-the-big-reveal-disney-world-of-cannabis-experiences.md - [Can CBN Replace Melatonin? Results from a Double-Blind Placebo-Controlled Study ft. Alleh Lindquist](https://www.dimepodcast.com/episodes/can-cbn-replace-melatonin-results-from-a-double-blind-placebo-controlled-study-ft-alleh-lindquist) — Alleh Lindquist: This episode of The Dime features Alleh Lindquist, CEO of FlorWorks, discussing how his company built a proprietary, patented CBN compound ("True CBN") and ran a large double-blind,… Markdown: https://www.dimepodcast.com/episodes/can-cbn-replace-melatonin-results-from-a-double-blind-placebo-controlled-study-ft-alleh-lindquist.md - [Mastering Cannabis Storytelling/How to Talk to Your Kids About Cannabis ft. Jordan Isenstadt](https://www.dimepodcast.com/episodes/mastering-cannabis-storytellinghow-to-talk-to-your-kids-about-cannabis-ft-jordan-isenstadt) — Jordan Isenstadt: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with Jordan Isenstadt, Senior VP at PR and marketing agency Marino, to trace how he built one of the cannabis industry's… Markdown: https://www.dimepodcast.com/episodes/mastering-cannabis-storytellinghow-to-talk-to-your-kids-about-cannabis-ft-jordan-isenstadt.md - [How Grown Rogue's Craft Cannabis Model is Disrupting the Industry ft. Obie Strickler](https://www.dimepodcast.com/episodes/how-grown-rogues-craft-cannabis-model-is-disrupting-the-industry-ft-obie-strickler) — Obie Strickler: This episode of The Dime features Obie Strickler, co-founder and CEO of Grown Rogue, discussing how his Oregon-born cannabis company rebuilt itself around disciplined, low-cost, high-quality… Markdown: https://www.dimepodcast.com/episodes/how-grown-rogues-craft-cannabis-model-is-disrupting-the-industry-ft-obie-strickler.md - [Building a Private Juggernaut: Efficiency at Every Step with Mario Naric](https://www.dimepodcast.com/episodes/building-a-private-juggernaut-efficiency-at-every-step-with-mario-naric) — Mario Naric: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with Mario Naric, CEO and founder of Motif Labs, a Canadian cannabis extraction and brand company built by a former… Markdown: https://www.dimepodcast.com/episodes/building-a-private-juggernaut-efficiency-at-every-step-with-mario-naric.md - [Krista Raymer: Pricing, Promotion & Strategy Tips for Profitable Cannabis Retail](https://www.dimepodcast.com/episodes/krista-raymer-pricing-promotion-strategy-tips-for-profitable-cannabis-retail) — Krista Raymer: Krista Raymer, founder of Vetrina Group, joins hosts Bryan Fields and Kellan Finney to break down how cannabis retailers can use transaction-level data to improve pricing, promotions, and… Markdown: https://www.dimepodcast.com/episodes/krista-raymer-pricing-promotion-strategy-tips-for-profitable-cannabis-retail.md - [Aaron Nosbisch Reveals BRĒZ Marketing Secrets: A Beverage Exploding Toward $20 Million](https://www.dimepodcast.com/episodes/aaron-nosbisch-reveals-brz-marketing-secrets-a-beverage-exploding-toward-20-million) — Aaron Nosbisch: This episode of The Dime features Aaron Nosbisch, founder of hemp-derived THC/CBD beverage brand BRĒZ, discussing how the company grew from an idea in January to $1.5 million cans sold and a $20… Markdown: https://www.dimepodcast.com/episodes/aaron-nosbisch-reveals-brz-marketing-secrets-a-beverage-exploding-toward-20-million.md - [Seth Yakatan: Are you Ready for the Next Wave of M&A in Cannabis](https://www.dimepodcast.com/episodes/seth-yakatan-are-you-ready-for-the-next-wave-of-ma-in-cannabis) — Seth Yakatan: In this episode of The Dime, hosts Bryan Fields and Kellan sit down with veteran corporate finance and cannabis M&A advisor Seth Yakatan to unpack how institutional and strategic capital will… Markdown: https://www.dimepodcast.com/episodes/seth-yakatan-are-you-ready-for-the-next-wave-of-ma-in-cannabis.md - [Rick Bashkoff: Why Cannabis Needs Unique Software Solutions](https://www.dimepodcast.com/episodes/rick-bashkoff-why-cannabis-needs-unique-software-solutions) — Rick Bashkoff: In this episode of The Dime, hosts Bryan Fields and Kellan Finney talk with Rick Bashkoff, a former music-industry and tech-startup operator turned cannabis investor and software executive, about why… Markdown: https://www.dimepodcast.com/episodes/rick-bashkoff-why-cannabis-needs-unique-software-solutions.md - [House of Puff Evolves: Introducing The Spritz](https://www.dimepodcast.com/episodes/house-of-puff-evolves-introducing-the-spritz) — Guest: This episode of The Dime features Kristina Adduci and Holly Hager, co-founders of House of Puff, discussing how their friendship and shared (initially hidden) cannabis use led them to build a brand… Markdown: https://www.dimepodcast.com/episodes/house-of-puff-evolves-introducing-the-spritz.md - [Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities](https://www.dimepodcast.com/episodes/gabe-mendoza-driving-4front-ventures-revenue-growth-through-innovation-from-ideas-to-opportunities) — Gabe Mendoza: In this episode of The Dime, Gabe Mendoza, EVP of Revenue at 4Front Ventures, walks through his path from winning one of Illinois's first medical cannabis licenses in 2013 to opening 14 dispensaries… Markdown: https://www.dimepodcast.com/episodes/gabe-mendoza-driving-4front-ventures-revenue-growth-through-innovation-from-ideas-to-opportunities.md - [Kim Rivers Discusses Trulieve Preparing for Florida's ~$6 Billion Opportunity](https://www.dimepodcast.com/episodes/kim-rivers-discusses-trulieve-preparing-for-floridas-6-billion-opportunity) — Kim Rivers: In this episode of The Dime, Trulieve CEO Kim Rivers breaks down Florida's path to a potential adult-use cannabis market — including the Smart & Safe Florida ballot initiative, the pending Florida… Markdown: https://www.dimepodcast.com/episodes/kim-rivers-discusses-trulieve-preparing-for-floridas-6-billion-opportunity.md - [Cookies: The Only Global Cannabis Brand Ft. Crystal Millican](https://www.dimepodcast.com/episodes/cookies-the-only-global-cannabis-brand-ft-crystal-millican) — Crystal Millican: This episode of The Dime features Crystal Millican, Head of Marketing and Retail for Cookies, discussing how the brand grew from a Bay Area bud tender's clothing line into what's arguably the only… Markdown: https://www.dimepodcast.com/episodes/cookies-the-only-global-cannabis-brand-ft-crystal-millican.md - [Paul Weaver of Boston Beer Company on Big Alcohol's Cannabis Strategy](https://www.dimepodcast.com/episodes/paul-weaver-of-boston-beer-company-on-big-alcohols-cannabis-strategy) — Paul Weaver: This episode of The Dime features Paul Weaver, head of cannabis at the Boston Beer Company, discussing how the maker of Sam Adams, Twisted Tea, Angry Orchard, and Truly built an asset-light cannabis… Markdown: https://www.dimepodcast.com/episodes/paul-weaver-of-boston-beer-company-on-big-alcohols-cannabis-strategy.md - [Charlie Bachtell: The Inside Story of Cresco Labs & Impact of Rescheduling](https://www.dimepodcast.com/episodes/charlie-bachtell-the-inside-story-of-cresco-labs-impact-of-rescheduling) — Charlie Bachtell: In this episode of The Dime, Cresco Labs founder and CEO Charlie Bachtell joins hosts Bryan Fields and Kellen Finney to discuss how the company built its brand-first, data-driven strategy across… Markdown: https://www.dimepodcast.com/episodes/charlie-bachtell-the-inside-story-of-cresco-labs-impact-of-rescheduling.md - [Willie McKenzie: From Legacy California to Profitable 8-Figure Cannabis Operation & Building the Elite Cannabis Operators Mastermind](https://www.dimepodcast.com/episodes/willie-mckenzie-from-legacy-california-to-profitable-8-figure-cannabis-operation-building-the-elite-cannabis-operators-mastermind) — Willie McKenzie: This episode of The Dime features Willie McKenzie, co-founder of Le Coast Holdings, who shares his journey from legacy California cannabis cultivation and personal hardship to building an 8-figure… Markdown: https://www.dimepodcast.com/episodes/willie-mckenzie-from-legacy-california-to-profitable-8-figure-cannabis-operation-building-the-elite-cannabis-operators-mastermind.md - [The Secrets of Global Cannabis Smuggling with Kingpin Barry Foy](https://www.dimepodcast.com/episodes/the-secrets-of-global-cannabis-smuggling-with-kingpin-barry-foy) — Barry Foy: This episode of The Dime features Kingpin Barry Foy, founder of Gentleman Smugglers, who ran one of the largest cannabis smuggling operations in the world from 1971 to 1986, moving an estimated 200+… Markdown: https://www.dimepodcast.com/episodes/the-secrets-of-global-cannabis-smuggling-with-kingpin-barry-foy.md - [Miss Grass: A Community to Brand Masterclass ft. Kate Miller](https://www.dimepodcast.com/episodes/miss-grass-a-community-to-brand-masterclass-ft-kate-miller) — Kate Miller: This episode of The Dime features Kate Miller, co-founder and CEO of Miss Grass, discussing how she built a cannabis brand by launching an online media community first and a physical product years… Markdown: https://www.dimepodcast.com/episodes/miss-grass-a-community-to-brand-masterclass-ft-kate-miller.md - [Tony Verzura Innovating with Authentic Cannabis-derived Terpenes & Deconstructing Extracts](https://www.dimepodcast.com/episodes/tony-verzura-innovating-with-authentic-cannabis-derived-terpenes-deconstructing-extracts) — Tony Verzura: This episode of The Dime features Tony Verzura, CEO of Blue River Turps, discussing his journey from Colorado medical caregiver to pioneering cannabis-derived terpene extraction and 'designer dab'… Markdown: https://www.dimepodcast.com/episodes/tony-verzura-innovating-with-authentic-cannabis-derived-terpenes-deconstructing-extracts.md - [Warren Bobrow: Bestselling Author & Cocktail Whisperer Reveals the Secret Ingredient for Crafting Cannabis Beverages](https://www.dimepodcast.com/episodes/warren-bobrow-bestselling-author-cocktail-whisperer-reveals-the-secret-ingredient-for-crafting-cannabis-beverages) — Warren Bobrow: In this episode of The Dime, bestselling author and 'Cocktail Whisperer' Warren Bobrow joins hosts Bryan Fields and Kellen Finney to trace his path from culinary school and years as an international… Markdown: https://www.dimepodcast.com/episodes/warren-bobrow-bestselling-author-cocktail-whisperer-reveals-the-secret-ingredient-for-crafting-cannabis-beverages.md - [Lulu Tsui: Applying West Coast Lessons on the East Coast & Hard Truths in the Cannabis Industry](https://www.dimepodcast.com/episodes/lulu-tsui-applying-west-coast-lessons-on-the-east-coast-hard-truths-in-the-cannabis-industry) — Lulu Tsui: In this episode of The Dime, Bryan Fields and Kellen Finney sit down with Lulu Tsui, co-founder of On The Revel, to trace her journey from a Chinese immigrant family with Legacy cannabis roots in… Markdown: https://www.dimepodcast.com/episodes/lulu-tsui-applying-west-coast-lessons-on-the-east-coast-hard-truths-in-the-cannabis-industry.md - [Storyteller generating Millions of Monthly Views documenting Berner & Jungle Boys and others ft. Luc](https://www.dimepodcast.com/episodes/storyteller-generating-millions-of-monthly-views-documenting-berner-jungle-boys-and-others-ft-luc) — Luc: This episode of The Dime features Luc, creator of the LMC and High Design YouTube channels, who built a massive following documenting cannabis figures like Berner (Cookies), Ivan (Jungle Boys), and… Markdown: https://www.dimepodcast.com/episodes/storyteller-generating-millions-of-monthly-views-documenting-berner-jungle-boys-and-others-ft-luc.md - [Peter Barsoom: How 1906's has crafted Microdosing Cannabinoids with Targeted Effects](https://www.dimepodcast.com/episodes/peter-barsoom-how-1906s-has-crafted-microdosing-cannabinoids-with-targeted-effects) — Peter Barsoom: This episode of The Dime features Peter Barsoom, CEO and co-founder of 1906, discussing how he left a 20-year Wall Street career to build a cannabis edibles company focused on fast-acting, low-dose,… Markdown: https://www.dimepodcast.com/episodes/peter-barsoom-how-1906s-has-crafted-microdosing-cannabinoids-with-targeted-effects.md - [Why MariMed is Doubling Down on Brand Consistency & the Boston Tea Party-Style 280E Protest ft. Jon Levine](https://www.dimepodcast.com/episodes/why-marimed-is-doubling-down-on-brand-consistency-the-boston-tea-party-style-280e-protest-ft-jon-levine) — Jon Levine: In this episode of The Dime, MariMed CEO Jon Levine joins hosts Bryan Fields and Kellen Finney to discuss stepping into the CEO role after the passing of his best friend and co-founder Bob Fireman,… Markdown: https://www.dimepodcast.com/episodes/why-marimed-is-doubling-down-on-brand-consistency-the-boston-tea-party-style-280e-protest-ft-jon-levine.md - [Higgs: The 90s-Influenced Cannabis Brand Everyone Will Soon Be Talking About](https://www.dimepodcast.com/episodes/higgs-the-90s-influenced-cannabis-brand-everyone-will-soon-be-talking-about) — Guest: This episode of The Dime features Oliver Higgins, founder and CEO of cannabis brand Higgs, discussing how a decade of hobby growing in his LA garage and a chance encounter in the Hamptons led to a… Markdown: https://www.dimepodcast.com/episodes/higgs-the-90s-influenced-cannabis-brand-everyone-will-soon-be-talking-about.md - [Emergency NY Update, Unknown Impact of Cannabis Rescheduling & IP Protection ft. Jon Purow](https://www.dimepodcast.com/episodes/emergency-ny-update-unknown-impact-of-cannabis-rescheduling-ip-protection-ft-jon-purow) — Jon Purow: This episode of Dime features cannabis IP attorney Jon Purow of Greenspoon Marder breaking down New York's chaotic Conditional Adult-Use Retail Dispensary (CAURD) rollout, the 'Farmageddon'… Markdown: https://www.dimepodcast.com/episodes/emergency-ny-update-unknown-impact-of-cannabis-rescheduling-ip-protection-ft-jon-purow.md - [Pairing Convenience & Cannabis Flower: Why Pre-Rolls is here to stay ft. Harrison Bard](https://www.dimepodcast.com/episodes/pairing-convenience-cannabis-flower-why-pre-rolls-is-here-to-stay-ft-harrison-bard) — Harrison Bard: In this episode of The Dime, hosts Bryan Fields and Kellen sit down with Harrison Bard, co-founder of Custom Cones USA, to unpack the rise of pre-rolls as one of cannabis's fastest-growing product… Markdown: https://www.dimepodcast.com/episodes/pairing-convenience-cannabis-flower-why-pre-rolls-is-here-to-stay-ft-harrison-bard.md - [Cannabis Ecommerce will be ~$9 Billion Dollars in 2023 ft. Jeremy Johnson](https://www.dimepodcast.com/episodes/cannabis-ecommerce-will-be-9-billion-dollars-in-2023-ft-jeremy-johnson) — Jeremy Johnson: This episode of Dime features Jeremy Johnson, business development lead at Dispense, breaking down the surprisingly massive scale of cannabis e-commerce — estimated at up to nine billion dollars a… Markdown: https://www.dimepodcast.com/episodes/cannabis-ecommerce-will-be-9-billion-dollars-in-2023-ft-jeremy-johnson.md - [Switching Spirits for Strains: Cannabis a Substitute for Alcohol ft Dr. Amanda Reiman](https://www.dimepodcast.com/episodes/switching-spirits-for-strains-cannabis-a-substitute-for-alcohol-ft-dr-amanda-reiman) — Dr. Amanda Reiman: This episode of The Dime features Dr. Amanda Reiman, Chief Knowledge Officer at New Frontier Data and founder of My Personal Plants, discussing how cannabis functions as a substitute for alcohol,… Markdown: https://www.dimepodcast.com/episodes/switching-spirits-for-strains-cannabis-a-substitute-for-alcohol-ft-dr-amanda-reiman.md - [Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer](https://www.dimepodcast.com/episodes/inside-kivas-house-of-brands-building-a-national-edible-empire-ft-kristi-palmer) — Kristi Palmer: In this episode of The Dime, Kiva Confections co-founder Kristi Palmer traces the company's journey from an amateur backyard cannabis grow in 2007 to becoming a leading multi-brand edibles house… Markdown: https://www.dimepodcast.com/episodes/inside-kivas-house-of-brands-building-a-national-edible-empire-ft-kristi-palmer.md --- Markdown variant of any episode, guest, newsletter, answer or topic page on this site: add .md to its URL. Site index: https://www.dimepodcast.com/llms.txt. Complete catalogue: https://www.dimepodcast.com/llms-full.txt