# Consumer Trends Episodes of The Dime Podcast covering Consumer Trends: cannabis business conversations with founders, executives and investors. 66 episodes. - Canonical: https://www.dimepodcast.com/topics/consumer-trends - Topic index for agents: https://www.dimepodcast.com/topics/consumer-trends/llms.txt - All topics: https://www.dimepodcast.com/topics ## Analysis on Consumer Trends First Principles essays by Bryan Fields. Human written. - [Your Brand Is the Experience. Consumers Expect It Again and Again.](https://www.dimepodcast.com/newsletter/your-brand-is-the-experience-consumers-expect-it-again-and-again) (October 6, 2026): The first purchase carries anticipation. The second carries expectation. Kim Sanchez Rael of Azuca on why every batch has to deliver the experience again. Markdown: https://www.dimepodcast.com/newsletter/your-brand-is-the-experience-consumers-expect-it-again-and-again.md - [It's Time to Admit Alcohol Is Paying ALOT of Attention](https://www.dimepodcast.com/newsletter/its-time-to-admit-alcohol-is-paying-alot-of-attention) (February 24, 2026): Beverage does not need to replace alcohol to matter. It only needs to capture one occasion per week. When ritual shifts, categories follow. Markdown: https://www.dimepodcast.com/newsletter/its-time-to-admit-alcohol-is-paying-alot-of-attention.md - [Effects-Based Products Aren't Impossible — Here's Why Most Brands Can't Deliver](https://www.dimepodcast.com/newsletter/effects-based-products-arent-impossible-heres-why-most-brands-cant-deliver) (November 25, 2025): The gap between expectation and experience is why consumers don't return. Process control is the only way effects-based cannabis works. Markdown: https://www.dimepodcast.com/newsletter/effects-based-products-arent-impossible-heres-why-most-brands-cant-deliver.md - [The Quiet Entry: What Tobacco & Alcohol Already Know About Cannabis](https://www.dimepodcast.com/newsletter/the-quiet-entry-what-tobacco-and-alcohol-already-know-about-cannabis) (November 20, 2025): Tobacco and alcohol are quietly building cannabis IP, infrastructure and data. It's not if they enter — it's when the rest of us notice. Markdown: https://www.dimepodcast.com/newsletter/the-quiet-entry-what-tobacco-and-alcohol-already-know-about-cannabis.md - [Before Target and DoorDash, Edible Arrangements](https://www.dimepodcast.com/newsletter/before-target-and-doordash-edible-arrangements) (November 12, 2025): Edibles.com quietly built one of the most intriguing cannabinoid access platforms in the country. Consumers can now shop by experience, not just by brand. Markdown: https://www.dimepodcast.com/newsletter/before-target-and-doordash-edible-arrangements.md - [The Enemy of My Enemy Is My Friend, Except When It Comes to Cannabinoids](https://www.dimepodcast.com/newsletter/the-enemy-of-my-enemy-is-my-friend-except-when-it-comes-to-cannabinoids) (October 3, 2025): Logic doesn't work in the cannabinoid space. Power and influence do. Spirits, pharma, big ag and retail are all circling the same disruption. Markdown: https://www.dimepodcast.com/newsletter/the-enemy-of-my-enemy-is-my-friend-except-when-it-comes-to-cannabinoids.md - [Beyond THC%: Unlocking Cannabis' True Language with Sensory Science](https://www.dimepodcast.com/newsletter/beyond-thc-unlocking-cannabis-true-language-with-sensory-science) (September 5, 2025): Nobody buys wine by ABV. THC% is pushing cannabis toward commodity, and sensory science backed by data is the missing lexicon. Markdown: https://www.dimepodcast.com/newsletter/beyond-thc-unlocking-cannabis-true-language-with-sensory-science.md ## Episodes - [What Makes Consumers Buy the Same Edible Again? ft. Kim Sanchez Rael](https://www.dimepodcast.com/episodes/what-makes-consumers-buy-the-same-edible-again-ft-kim-sanchez-rael) — Kim Sanchez Rael: In this episode, Bryan Fields talks with Kim Sanchez Rael of Azuca about why fast-onset edibles still make up only a small slice of the cannabis market despite clear consumer demand and premium… Markdown: https://www.dimepodcast.com/episodes/what-makes-consumers-buy-the-same-edible-again-ft-kim-sanchez-rael.md - [Why Ohio Cannabis Is Built Different: Inside the Regulator-Operator Alignment That's Actually Working ft. Caroline Henry](https://www.dimepodcast.com/episodes/why-ohio-cannabis-is-built-different-inside-the-regulator-operator-alignment-thats-actually-working-ft-caroline-henry) — Caroline Henry: This episode features Caroline Henry of Buckeye Relief discussing why Ohio's slower, more deliberate approach to cannabis regulation — capped licensing, phased rule-making, and close collaboration… Markdown: https://www.dimepodcast.com/episodes/why-ohio-cannabis-is-built-different-inside-the-regulator-operator-alignment-thats-actually-working-ft-caroline-henry.md - [The Hidden Margin Killer for MSOS ft. Braunz Muller](https://www.dimepodcast.com/episodes/the-hidden-margin-killer-for-msos-ft-braunz-muller) — Braunz Muller: In this episode, Bryan Fields talks with Braunz Muller, former National Director of Manufacturing Operations at The Cannabist Company, about why cannabis manufacturers are drowning in data yet still… Markdown: https://www.dimepodcast.com/episodes/the-hidden-margin-killer-for-msos-ft-braunz-muller.md - [Ed Rosenthal and Greg Baughman: You're Still Growing Cannabis Wrong](https://www.dimepodcast.com/episodes/ed-rosenthal-and-greg-baughman-youre-still-growing-cannabis-wrong) — Ed Rosenthal & Greg Baughman: This episode features Ed Rosenthal, the legendary cannabis cultivation author, and Greg Baughman of CryoCure, discussing why cannabis post-harvest processes — drying, curing, storage, and… Markdown: https://www.dimepodcast.com/episodes/ed-rosenthal-and-greg-baughman-youre-still-growing-cannabis-wrong.md - [Premium vs Scale in Cannabis: Inside Rubicon’s Strategy ft. Margaret Brodie](https://www.dimepodcast.com/episodes/premium-vs-scale-in-cannabis-inside-rubicons-strategy-ft-margaret-brodie) — Margaret Brodie: In this episode, Margaret Brodie of Rubicon Organics explains why the company bet on premium quality and a house-of-brands strategy instead of chasing scale and price competition in the Canadian… Markdown: https://www.dimepodcast.com/episodes/premium-vs-scale-in-cannabis-inside-rubicons-strategy-ft-margaret-brodie.md - [JB (Cheech & Chong CEO): Building a National Cannabis Brand Through Trial, Error & Partnership](https://www.dimepodcast.com/episodes/jb-cheech-chong-ceo-building-a-national-cannabis-brand-through-trial-error-partnership) — Guest: In this episode, JB, CEO of Cheech & Chong, breaks down how the iconic 50-year-old brand built a national cannabis and hemp beverage business through partnership, reverse IP licensing, and… Markdown: https://www.dimepodcast.com/episodes/jb-cheech-chong-ceo-building-a-national-cannabis-brand-through-trial-error-partnership.md - [Cannabis Beverages Are Bringing New Consumers Into Cannabis ft Kristin & Eric Rogers](https://www.dimepodcast.com/episodes/cannabis-beverages-are-bringing-new-consumers-into-cannabis-ft-kristin-eric-rogers) — Kristin & Eric Rogers: This episode features Kristin and Eric Rogers, co-founders of cannabis beverage brand Levia, discussing how effects-based drinks are pulling new, often non-smoking consumers into cannabis. They dig… Markdown: https://www.dimepodcast.com/episodes/cannabis-beverages-are-bringing-new-consumers-into-cannabis-ft-kristin-eric-rogers.md - [Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute](https://www.dimepodcast.com/episodes/most-cannabis-marketing-fails-because-it-is-asked-to-solve-the-wrong-problems-ft-john-shute) — John Shute: In this episode, Bryan Fields talks with John Shute of Puff Creative about why so much cannabis marketing spend gets wasted — from over-reliance on untrackable social media to neglected email… Markdown: https://www.dimepodcast.com/episodes/most-cannabis-marketing-fails-because-it-is-asked-to-solve-the-wrong-problems-ft-john-shute.md - [How Top Teams Balance Art and Process in Extraction ft. Brian Adams](https://www.dimepodcast.com/episodes/how-top-teams-balance-art-and-process-in-extraction-ft-brian-adams) — Brian Adams: In this episode, Brian Adams of Nimbus discusses why rigid, one-size-fits-all extraction SOPs fail in practice, how his team learned to adjust processes based on material variability, and why… Markdown: https://www.dimepodcast.com/episodes/how-top-teams-balance-art-and-process-in-extraction-ft-brian-adams.md - [How Charlotte’s Web Unlocked Medical CBD ft. Bill Morachnick](https://www.dimepodcast.com/episodes/how-charlottes-web-unlocked-medical-cbd-ft-bill-morachnick) — Bill Morachnick: Charlotte's Web CEO Bill Morachnick joins The Dime to tell the origin story behind Charlotte Figi and the company's namesake, and to unpack a newly signed executive order that opens the door to… Markdown: https://www.dimepodcast.com/episodes/how-charlottes-web-unlocked-medical-cbd-ft-bill-morachnick.md - [The Playbook Behind Consistent Cannabis Products at Scale ft. Ryan Crandall](https://www.dimepodcast.com/episodes/the-playbook-behind-consistent-cannabis-products-at-scale-ft-ryan-crandall) — Ryan Crandall: In this episode of The Dime, host Bryan Fields talks with Ryan Crandall, Chief Commercial Officer of MariMed, about how the multi-state cannabis operator builds consistent, high-quality edibles and… Markdown: https://www.dimepodcast.com/episodes/the-playbook-behind-consistent-cannabis-products-at-scale-ft-ryan-crandall.md - [How LEVEL Delivers Effects-Based Cannabis Tablets ft. Chris Emerson](https://www.dimepodcast.com/episodes/how-level-delivers-effects-based-cannabis-tablets-ft-chris-emerson) — Chris Emerson: In this episode of The Dime, Bryan Fields and Kellan Finney talk with Chris Emerson, founder of Level, about building an effects-based cannabinoid tablet company grounded in his PhD chemistry… Markdown: https://www.dimepodcast.com/episodes/how-level-delivers-effects-based-cannabis-tablets-ft-chris-emerson.md - [What Tobacco and Alcohol Taught Me About Cannabis. ft. Nick Kenny](https://www.dimepodcast.com/episodes/what-tobacco-and-alcohol-taught-me-about-cannabis-ft-nick-kenny) — Nick Kenny: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with global strategic advisor Nick Kenny, a former tobacco industry marketing executive turned cannabis consultant, to… Markdown: https://www.dimepodcast.com/episodes/what-tobacco-and-alcohol-taught-me-about-cannabis-ft-nick-kenny.md - [The Amazon of THC, How Edibles.com Will Take Cannabis National, ft. Thomas Winstanley](https://www.dimepodcast.com/episodes/the-amazon-of-thc-how-ediblescom-will-take-cannabis-national-ft-thomas-winstanley) — Thomas Winstanley: In this episode of The Dime, Bryan Fields and Kellan Finney sit down with Thomas Winstanley, who left his role building Theory Wellness's cannabis retail and product empire to launch Edibles.com, a… Markdown: https://www.dimepodcast.com/episodes/the-amazon-of-thc-how-ediblescom-will-take-cannabis-national-ft-thomas-winstanley.md - [$28.4 Billion Dollar Hemp Industry Can’t Be Put Back in the Bottle ft Jim Higdon](https://www.dimepodcast.com/episodes/284-billion-dollar-hemp-industry-cant-be-put-back-in-the-bottle-ft-jim-higdon) — Jim Higdon: This episode of The Dime features Cornbread Hemp co-founder Jim Higdon breaking down the chaotic, fast-moving fight over federal hemp policy, including a bipartisan congressional letter opposing the… Markdown: https://www.dimepodcast.com/episodes/284-billion-dollar-hemp-industry-cant-be-put-back-in-the-bottle-ft-jim-higdon.md - [Sensory Science Unlocked, Beyond THC, Inside True Terpenes ft. Dan Cook](https://www.dimepodcast.com/episodes/sensory-science-unlocked-beyond-thc-inside-true-terpenes-ft-dan-cook) — Dan Cook: This episode of The Dime features Dan Cook, CEO of True Terpenes, discussing why THC percentage is a flawed proxy for cannabis quality and how sensory science — the full spectrum of terpenes, esters,… Markdown: https://www.dimepodcast.com/episodes/sensory-science-unlocked-beyond-thc-inside-true-terpenes-ft-dan-cook.md - [The Michelin-Star Experience? Gibran Washington on What Customers Actually Want](https://www.dimepodcast.com/episodes/the-michelin-star-experience-gibran-washington-on-what-customers-actually-want) — Gibran Washington: Gibran Washington, CEO of Ethos Cannabis, joins The Dime to explain why his company built the first cannabis clinical research partnership with a major medical institution — Thomas Jefferson… Markdown: https://www.dimepodcast.com/episodes/the-michelin-star-experience-gibran-washington-on-what-customers-actually-want.md - [AI in Cannabis Commerce Is Here — But Jane’s Doing It Their Way with Socrates Rosenfeld](https://www.dimepodcast.com/episodes/ai-in-cannabis-commerce-is-here-but-janes-doing-it-their-way-with-socrates-rosenfeld) — Socrates Rosenfeld: On this episode of The Dime, Bryan Fields and Kellan Finney reconnect with Jane co-founder and CEO Socrates Rosenfeld, three years after his first appearance, to discuss how the cannabis retail-tech… Markdown: https://www.dimepodcast.com/episodes/ai-in-cannabis-commerce-is-here-but-janes-doing-it-their-way-with-socrates-rosenfeld.md - [Why Cannabis Companies Must Face Reality, Make Hard Choices, and Follow the Data ft. AnnaRae Grabstein](https://www.dimepodcast.com/episodes/why-cannabis-companies-must-face-reality-make-hard-choices-and-follow-the-data-ft-annarae-grabstein) — AnnaRae Grabstein: AnnaRae Grabstein, founder of the cannabis strategy firm Wolf Meyer and co-host of the High Spirits podcast, joins Bryan Fields and Kellan Finney to argue that hemp and adult-use cannabis are… Markdown: https://www.dimepodcast.com/episodes/why-cannabis-companies-must-face-reality-make-hard-choices-and-follow-the-data-ft-annarae-grabstein.md - [How Leafwell is Disrupting Healthcare: The Data Doctors Can’t Ignore ft. Emily Fisher & Dr June Chin](https://www.dimepodcast.com/episodes/how-leafwell-is-disrupting-healthcare-the-data-doctors-cant-ignore-ft-emily-fisher-dr-june-chin) — Emily Fisher & Dr June Chin: Leafwell co-founder Emily Fisher and Dr. June Chin, a physician and vice chair of New York State's cannabis advisory board, explain how their telehealth platform has grown into a data-driven cannabis… Markdown: https://www.dimepodcast.com/episodes/how-leafwell-is-disrupting-healthcare-the-data-doctors-cant-ignore-ft-emily-fisher-dr-june-chin.md - [Premium Should Mean Organic: How Jetty Extracts is Leading the Clean Cannabis Movement ft. Ron Gershoni](https://www.dimepodcast.com/episodes/premium-should-mean-organic-how-jetty-extracts-is-leading-the-clean-cannabis-movement-ft-ron-gershoni) — Ron Gershoni: Ron Gershoni, co-founder of Jetty Extracts, traces the brand's path from a self-funded, unlicensed San Diego side hustle in 2013 to one of the oldest and most recognized names in California cannabis… Markdown: https://www.dimepodcast.com/episodes/premium-should-mean-organic-how-jetty-extracts-is-leading-the-clean-cannabis-movement-ft-ron-gershoni.md - [Ecosystem Secrets: How Premier Cannabis Brands Scale ft. Nate D](https://www.dimepodcast.com/episodes/ecosystem-secrets-how-premier-cannabis-brands-scale-ft-nate-d) — Nate D: Nate D, co-founder of vaporizer brand Turn, flower brand Made, and the multi-brand cultivation platform Project Pax, joins The Dime to break down how he built an interconnected cannabis ecosystem… Markdown: https://www.dimepodcast.com/episodes/ecosystem-secrets-how-premier-cannabis-brands-scale-ft-nate-d.md - [She Hits Different: The Story Behind Cake's Explosive Growth ft. Chloe Kaleiokalani](https://www.dimepodcast.com/episodes/she-hits-different-the-story-behind-cakes-explosive-growth-ft-chloe-kaleiokalani) — Chloe Kaleiokalani: This episode of The Dime features Chloe Kaleiokalani, co-founder of California cannabis brand Cake, discussing how her Native Hawaiian upbringing and years working alongside partner Jason as growers… Markdown: https://www.dimepodcast.com/episodes/she-hits-different-the-story-behind-cakes-explosive-growth-ft-chloe-kaleiokalani.md - [How Do We Get to a $100 Billion Market? Growth Predictions, Market Consolidations ft Ben Burstein](https://www.dimepodcast.com/episodes/how-do-we-get-to-a-100-billion-market-growth-predictions-market-consolidations-ft-ben-burstein) — Ben Burstein: In this episode of The Dime, Bryan Fields and Kellan Finney sit down with LeafLink's Ben Burstein to unpack the diverging growth narratives between the hemp-derived THC beverage market and the… Markdown: https://www.dimepodcast.com/episodes/how-do-we-get-to-a-100-billion-market-growth-predictions-market-consolidations-ft-ben-burstein.md - [Uniform Genetics, F1 Hybrids, Better Yields: New Age Cannabis Cultivation ft. Ralph Risch](https://www.dimepodcast.com/episodes/uniform-genetics-f1-hybrids-better-yields-new-age-cannabis-cultivation-ft-ralph-risch) — Ralph Risch: This episode of The Dime features Ralph Risch, CEO of Phylos Bioscience, discussing how genomic-driven, science-based breeding is transforming cannabis cultivation through F1 hybrid seeds. Risch… Markdown: https://www.dimepodcast.com/episodes/uniform-genetics-f1-hybrids-better-yields-new-age-cannabis-cultivation-ft-ralph-risch.md - [First Mover Secrets with Colin Keeler: How Kiva’s Edibles Cover 80% of the U.S](https://www.dimepodcast.com/episodes/first-mover-secrets-with-colin-keeler-how-kivas-edibles-cover-80-of-the-us) — Colin Keeler: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with Colin Keeler, Head of Business Development at Kiva Confections, to unpack how one of California's largest edible brands… Markdown: https://www.dimepodcast.com/episodes/first-mover-secrets-with-colin-keeler-how-kivas-edibles-cover-80-of-the-us.md - [Inside Curio Wellness with Wendy Bronfein: Maryland vs. Missouri Cannabis Markets and Crohn’s Treatment](https://www.dimepodcast.com/episodes/inside-curio-wellness-with-wendy-bronfein-maryland-vs-missouri-cannabis-markets-and-crohns-treatment) — Wendy Bronfein: In this episode of The Dime, Curio Wellness co-founder Wendy Bronfein joins hosts Bryan Fields and Kellan Finney to trace her path from Baltimore television to launching one of Maryland's first… Markdown: https://www.dimepodcast.com/episodes/inside-curio-wellness-with-wendy-bronfein-maryland-vs-missouri-cannabis-markets-and-crohns-treatment.md - [Post-Harvest Cultivation Secrets to Maximize Terpenes ft. Jack Grover](https://www.dimepodcast.com/episodes/post-harvest-cultivation-secrets-to-maximize-terpenes-ft-jack-grover) — Jack Grover: This episode of The Dime features Jack Grover, co-founder of Grove Bags, discussing the science and business of post-harvest cannabis cultivation, curing, and packaging. Grover explains how moisture… Markdown: https://www.dimepodcast.com/episodes/post-harvest-cultivation-secrets-to-maximize-terpenes-ft-jack-grover.md - [What is Tissue Culture, Genetic Resets and Breeder Rights Explained ft. Kristian Andreassen](https://www.dimepodcast.com/episodes/what-is-tissue-culture-genetic-resets-and-breeder-rights-explained-ft-kristian-andreassen) — Kristian Andreassen: This episode of The Dime features Kristian Andreassen of Conception Nurseries, California's only gen-zero tissue culture cannabis nursery, breaking down what tissue culture actually is and why it… Markdown: https://www.dimepodcast.com/episodes/what-is-tissue-culture-genetic-resets-and-breeder-rights-explained-ft-kristian-andreassen.md - [How Leafly’s Feedback Loop Predicts the Next Big Thing in Cannabis ft. Yoko Miyashita](https://www.dimepodcast.com/episodes/how-leaflys-feedback-loop-predicts-the-next-big-thing-in-cannabis-ft-yoko-miyashita) — Yoko Miyashita: In this episode of The Dime, Leafly CEO Yoko Miyashita joins hosts Bryan Fields and Kellan Finney to explain how Leafly uses a real-time feedback loop from retailers, brands, and consumer submissions… Markdown: https://www.dimepodcast.com/episodes/how-leaflys-feedback-loop-predicts-the-next-big-thing-in-cannabis-ft-yoko-miyashita.md - [How U.S. Cannabis Legalization Will Shape Global Influence ft. Hirsh Jain](https://www.dimepodcast.com/episodes/how-us-cannabis-legalization-will-shape-global-influence-ft-hirsh-jain) — Hirsh Jain: This episode of The Dime features Hirsh Jain, founder of Anunda Strategy, discussing how U.S. cannabis legalization could shape global drug policy and geopolitical soft power, drawing parallels to… Markdown: https://www.dimepodcast.com/episodes/how-us-cannabis-legalization-will-shape-global-influence-ft-hirsh-jain.md - [Kanha Edibles on a Thai Beach: Global Strategy & Personalized Cannabinoid Therapy with Cameron Clarke](https://www.dimepodcast.com/episodes/kanha-edibles-on-a-thai-beach-global-strategy-personalized-cannabinoid-therapy-with-cameron-clarke) — Cameron Clarke: This episode of The Dime features Cameron Clarke, CEO of edibles brand Kanha, tracing the company's origin from a backyard algae-extraction experiment to becoming one of the largest gummy and… Markdown: https://www.dimepodcast.com/episodes/kanha-edibles-on-a-thai-beach-global-strategy-personalized-cannabinoid-therapy-with-cameron-clarke.md - [Caleb Counts Details Connected's $3.5 Million R&D Breeding Program and Best-in-Class Genetics That Continues to Deliver Hitters](https://www.dimepodcast.com/episodes/caleb-counts-details-connecteds-35-million-rd-breeding-program-and-best-in-class-genetics-that-continues-to-deliver-hitters) — Caleb Counts: This episode of The Dime features Caleb Counts, CEO of Connected Cannabis, tracing his path from a Sacramento dispensary owner to co-creator of Biscotti and leader of one of cannabis's most extensive… Markdown: https://www.dimepodcast.com/episodes/caleb-counts-details-connecteds-35-million-rd-breeding-program-and-best-in-class-genetics-that-continues-to-deliver-hitters.md - [Surprising Medical Uses of Cannabis: First-Hand Insights from Dr. Benjamin Caplan on Cancer, Dementia, and Skincare](https://www.dimepodcast.com/episodes/surprising-medical-uses-of-cannabis-first-hand-insights-from-dr-benjamin-caplan-on-cancer-dementia-and-skincare) — Dr. Benjamin Caplan: In this episode of The Dime, hosts Bryan Fields and Kellan Finney speak with Dr. Benjamin Caplan, a Boston-based primary care physician, founder of Seed Clinic, and author of the Doctor-Approved… Markdown: https://www.dimepodcast.com/episodes/surprising-medical-uses-of-cannabis-first-hand-insights-from-dr-benjamin-caplan-on-cancer-dementia-and-skincare.md - [If You Like Flavors, Come to Traders ft. Founders of Trade Roots](https://www.dimepodcast.com/episodes/if-you-like-flavors-come-to-traders-ft-founders-of-trade-roots) — Carl Giannone & Jesse Pitts: This episode of The Dime features Carl Giannone and Jesse Pitts, founders of Massachusetts craft cannabis company Trade Roots, tracing their path from legacy-market cannabis sales and Wall Street… Markdown: https://www.dimepodcast.com/episodes/if-you-like-flavors-come-to-traders-ft-founders-of-trade-roots.md - [Light, Yield, and Quality: The Science Behind Cannabis Cultivation with Travis Higginbotham](https://www.dimepodcast.com/episodes/light-yield-and-quality-the-science-behind-cannabis-cultivation-with-travis-higginbotham) — Travis Higginbotham: In this episode of The Dime, Bryan Fields and Kellan Finney sit down with Travis Higginbotham, CEO of Diligence Horticulture and former VP of Cultivation at StateHouse Holdings, to unpack the science… Markdown: https://www.dimepodcast.com/episodes/light-yield-and-quality-the-science-behind-cannabis-cultivation-with-travis-higginbotham.md - [The Hidden Benefits of Fractional Marketing for Cannabis Companies ft. Brandon Bobart](https://www.dimepodcast.com/episodes/the-hidden-benefits-of-fractional-marketing-for-cannabis-companies-ft-brandon-bobart) — Brandon Bobart: In this episode of The Dime, hosts Bryan Fields and Kellan sit down with Brandon Bobart of Pisgah Peaks Ventures to unpack fractional marketing — an embedded, subject-matter-expert model that lets… Markdown: https://www.dimepodcast.com/episodes/the-hidden-benefits-of-fractional-marketing-for-cannabis-companies-ft-brandon-bobart.md - [The Cannabis Industry is Exploding: Here's Why You Are Not Optimistic Enough ft Ben Burstein](https://www.dimepodcast.com/episodes/the-cannabis-industry-is-exploding-heres-why-you-are-not-optimistic-enough-ft-ben-burstein) — Ben Burstein: In this episode of The Dime, LeafLink's Ben Burstein joins hosts Bryan Fields and Kellan Finney to explain why cannabis industry sentiment is far more negative than the underlying data supports,… Markdown: https://www.dimepodcast.com/episodes/the-cannabis-industry-is-exploding-heres-why-you-are-not-optimistic-enough-ft-ben-burstein.md - [Rama Mayo: Hall of Flowers, The Big Reveal - Disney World of Cannabis Experiences](https://www.dimepodcast.com/episodes/rama-mayo-hall-of-flowers-the-big-reveal-disney-world-of-cannabis-experiences) — Rama Mayo: In this episode of The Dime, host Bryan Fields (with Kellan Finney) talks with Rama Mayo, co-founder of Hall of Flowers, about the origin and evolution of the premier West Coast cannabis trade show… Markdown: https://www.dimepodcast.com/episodes/rama-mayo-hall-of-flowers-the-big-reveal-disney-world-of-cannabis-experiences.md - [Can CBN Replace Melatonin? Results from a Double-Blind Placebo-Controlled Study ft. Alleh Lindquist](https://www.dimepodcast.com/episodes/can-cbn-replace-melatonin-results-from-a-double-blind-placebo-controlled-study-ft-alleh-lindquist) — Alleh Lindquist: This episode of The Dime features Alleh Lindquist, CEO of FlorWorks, discussing how his company built a proprietary, patented CBN compound ("True CBN") and ran a large double-blind,… Markdown: https://www.dimepodcast.com/episodes/can-cbn-replace-melatonin-results-from-a-double-blind-placebo-controlled-study-ft-alleh-lindquist.md - [Mastering Cannabis Storytelling/How to Talk to Your Kids About Cannabis ft. Jordan Isenstadt](https://www.dimepodcast.com/episodes/mastering-cannabis-storytellinghow-to-talk-to-your-kids-about-cannabis-ft-jordan-isenstadt) — Jordan Isenstadt: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with Jordan Isenstadt, Senior VP at PR and marketing agency Marino, to trace how he built one of the cannabis industry's… Markdown: https://www.dimepodcast.com/episodes/mastering-cannabis-storytellinghow-to-talk-to-your-kids-about-cannabis-ft-jordan-isenstadt.md - [How Grown Rogue's Craft Cannabis Model is Disrupting the Industry ft. Obie Strickler](https://www.dimepodcast.com/episodes/how-grown-rogues-craft-cannabis-model-is-disrupting-the-industry-ft-obie-strickler) — Obie Strickler: This episode of The Dime features Obie Strickler, co-founder and CEO of Grown Rogue, discussing how his Oregon-born cannabis company rebuilt itself around disciplined, low-cost, high-quality… Markdown: https://www.dimepodcast.com/episodes/how-grown-rogues-craft-cannabis-model-is-disrupting-the-industry-ft-obie-strickler.md - [Building a Private Juggernaut: Efficiency at Every Step with Mario Naric](https://www.dimepodcast.com/episodes/building-a-private-juggernaut-efficiency-at-every-step-with-mario-naric) — Mario Naric: In this episode of The Dime, hosts Bryan Fields and Kellan Finney sit down with Mario Naric, CEO and founder of Motif Labs, a Canadian cannabis extraction and brand company built by a former… Markdown: https://www.dimepodcast.com/episodes/building-a-private-juggernaut-efficiency-at-every-step-with-mario-naric.md - [Krista Raymer: Pricing, Promotion & Strategy Tips for Profitable Cannabis Retail](https://www.dimepodcast.com/episodes/krista-raymer-pricing-promotion-strategy-tips-for-profitable-cannabis-retail) — Krista Raymer: Krista Raymer, founder of Vetrina Group, joins hosts Bryan Fields and Kellan Finney to break down how cannabis retailers can use transaction-level data to improve pricing, promotions, and… Markdown: https://www.dimepodcast.com/episodes/krista-raymer-pricing-promotion-strategy-tips-for-profitable-cannabis-retail.md - [How Minor Cannabinoids are Made: Synthetic vs Biosynthetic ft. Shane Johnson](https://www.dimepodcast.com/episodes/how-minor-cannabinoids-are-made-synthetic-vs-biosynthetic-ft-shane-johnson) — Shane Johnson: This episode of The Dime features Shane Johnson, SVP and GM of BayMedica (a subsidiary of InMed Pharmaceuticals), explaining how minor and rare cannabinoids like CBC, CBN, and THCV are produced… Markdown: https://www.dimepodcast.com/episodes/how-minor-cannabinoids-are-made-synthetic-vs-biosynthetic-ft-shane-johnson.md - [Unveiling the $4 Million Problem: Hop Latent Viroid's Impact on Cannabis Cultivation ft. Dr. Tassa Saldi](https://www.dimepodcast.com/episodes/unveiling-the-4-million-problem-hop-latent-viroids-impact-on-cannabis-cultivation-ft-dr-tassa-saldi) — Dr. Tassa Saldi: This episode of The Dime features Dr. Tassa Saldi, Chief Scientific Officer at Tumi Genomics, explaining how hop latent viroid — a silent, genome-only pathogen — has quietly spread into roughly 80%… Markdown: https://www.dimepodcast.com/episodes/unveiling-the-4-million-problem-hop-latent-viroids-impact-on-cannabis-cultivation-ft-dr-tassa-saldi.md - [Aaron Nosbisch Reveals BRĒZ Marketing Secrets: A Beverage Exploding Toward $20 Million](https://www.dimepodcast.com/episodes/aaron-nosbisch-reveals-brz-marketing-secrets-a-beverage-exploding-toward-20-million) — Aaron Nosbisch: This episode of The Dime features Aaron Nosbisch, founder of hemp-derived THC/CBD beverage brand BRĒZ, discussing how the company grew from an idea in January to $1.5 million cans sold and a $20… Markdown: https://www.dimepodcast.com/episodes/aaron-nosbisch-reveals-brz-marketing-secrets-a-beverage-exploding-toward-20-million.md - [Paul F. Austin on Exploring Psychedelics: Creativity, Hidden Benefits, Microdosing, and Retreats](https://www.dimepodcast.com/episodes/paul-f-austin-on-exploring-psychedelics-creativity-hidden-benefits-microdosing-and-retreats) — Paul F. Austin: This episode of The Dime features Paul F. Austin, founder of Third Wave and Synthesis, discussing the intersection of psychedelics, creativity, and leadership, including why many high-profile CEOs… Markdown: https://www.dimepodcast.com/episodes/paul-f-austin-on-exploring-psychedelics-creativity-hidden-benefits-microdosing-and-retreats.md - [Chris Fontes: Cannabis is Already Legal - Hemp vs Cannabis](https://www.dimepodcast.com/episodes/chris-fontes-cannabis-is-already-legal-hemp-vs-cannabis) — Chris Fontes: In this episode of The Dime, Chris Fontes, CEO of High Spirits Beverage and founder of Trojan Horse Cannabis, breaks down how the 2018 Farm Bill's 0.3% delta-9 THC threshold effectively created a… Markdown: https://www.dimepodcast.com/episodes/chris-fontes-cannabis-is-already-legal-hemp-vs-cannabis.md - [House of Puff Evolves: Introducing The Spritz](https://www.dimepodcast.com/episodes/house-of-puff-evolves-introducing-the-spritz) — Guest: This episode of The Dime features Kristina Adduci and Holly Hager, co-founders of House of Puff, discussing how their friendship and shared (initially hidden) cannabis use led them to build a brand… Markdown: https://www.dimepodcast.com/episodes/house-of-puff-evolves-introducing-the-spritz.md - [Cookies: The Only Global Cannabis Brand Ft. Crystal Millican](https://www.dimepodcast.com/episodes/cookies-the-only-global-cannabis-brand-ft-crystal-millican) — Crystal Millican: This episode of The Dime features Crystal Millican, Head of Marketing and Retail for Cookies, discussing how the brand grew from a Bay Area bud tender's clothing line into what's arguably the only… Markdown: https://www.dimepodcast.com/episodes/cookies-the-only-global-cannabis-brand-ft-crystal-millican.md - [Paul Weaver of Boston Beer Company on Big Alcohol's Cannabis Strategy](https://www.dimepodcast.com/episodes/paul-weaver-of-boston-beer-company-on-big-alcohols-cannabis-strategy) — Paul Weaver: This episode of The Dime features Paul Weaver, head of cannabis at the Boston Beer Company, discussing how the maker of Sam Adams, Twisted Tea, Angry Orchard, and Truly built an asset-light cannabis… Markdown: https://www.dimepodcast.com/episodes/paul-weaver-of-boston-beer-company-on-big-alcohols-cannabis-strategy.md - [Miss Grass: A Community to Brand Masterclass ft. Kate Miller](https://www.dimepodcast.com/episodes/miss-grass-a-community-to-brand-masterclass-ft-kate-miller) — Kate Miller: This episode of The Dime features Kate Miller, co-founder and CEO of Miss Grass, discussing how she built a cannabis brand by launching an online media community first and a physical product years… Markdown: https://www.dimepodcast.com/episodes/miss-grass-a-community-to-brand-masterclass-ft-kate-miller.md - [Are Drugs Bad, The Future Cannabinoids as a Medicine 3.0 ft. Dr. Matthew Moore](https://www.dimepodcast.com/episodes/are-drugs-bad-the-future-cannabinoids-as-a-medicine-30-ft-dr-matthew-moore) — Dr. Matthew Moore: In his record third appearance on The Dime, Dr. Matthew Moore joins hosts Bryan Fields and Kellen Finney for a wide-ranging conversation spanning the safety and misuse of psychedelics (sparked by the… Markdown: https://www.dimepodcast.com/episodes/are-drugs-bad-the-future-cannabinoids-as-a-medicine-30-ft-dr-matthew-moore.md - [Tony Verzura Innovating with Authentic Cannabis-derived Terpenes & Deconstructing Extracts](https://www.dimepodcast.com/episodes/tony-verzura-innovating-with-authentic-cannabis-derived-terpenes-deconstructing-extracts) — Tony Verzura: This episode of The Dime features Tony Verzura, CEO of Blue River Turps, discussing his journey from Colorado medical caregiver to pioneering cannabis-derived terpene extraction and 'designer dab'… Markdown: https://www.dimepodcast.com/episodes/tony-verzura-innovating-with-authentic-cannabis-derived-terpenes-deconstructing-extracts.md - [Warren Bobrow: Bestselling Author & Cocktail Whisperer Reveals the Secret Ingredient for Crafting Cannabis Beverages](https://www.dimepodcast.com/episodes/warren-bobrow-bestselling-author-cocktail-whisperer-reveals-the-secret-ingredient-for-crafting-cannabis-beverages) — Warren Bobrow: In this episode of The Dime, bestselling author and 'Cocktail Whisperer' Warren Bobrow joins hosts Bryan Fields and Kellen Finney to trace his path from culinary school and years as an international… Markdown: https://www.dimepodcast.com/episodes/warren-bobrow-bestselling-author-cocktail-whisperer-reveals-the-secret-ingredient-for-crafting-cannabis-beverages.md - [Dr. Matthew Johnson: The World's Most Published Scientist on the Human Effects of Psychedelics](https://www.dimepodcast.com/episodes/dr-matthew-johnson-the-worlds-most-published-scientist-on-the-human-effects-of-psychedelics) — Dr. Matthew Johnson: This episode of The Dime features Dr. Matthew Johnson, a Johns Hopkins professor and one of the most published scientists studying the human effects of psychedelics, discussing his 20-year research… Markdown: https://www.dimepodcast.com/episodes/dr-matthew-johnson-the-worlds-most-published-scientist-on-the-human-effects-of-psychedelics.md - [Storyteller generating Millions of Monthly Views documenting Berner & Jungle Boys and others ft. Luc](https://www.dimepodcast.com/episodes/storyteller-generating-millions-of-monthly-views-documenting-berner-jungle-boys-and-others-ft-luc) — Luc: This episode of The Dime features Luc, creator of the LMC and High Design YouTube channels, who built a massive following documenting cannabis figures like Berner (Cookies), Ivan (Jungle Boys), and… Markdown: https://www.dimepodcast.com/episodes/storyteller-generating-millions-of-monthly-views-documenting-berner-jungle-boys-and-others-ft-luc.md - [Peter Barsoom: How 1906's has crafted Microdosing Cannabinoids with Targeted Effects](https://www.dimepodcast.com/episodes/peter-barsoom-how-1906s-has-crafted-microdosing-cannabinoids-with-targeted-effects) — Peter Barsoom: This episode of The Dime features Peter Barsoom, CEO and co-founder of 1906, discussing how he left a 20-year Wall Street career to build a cannabis edibles company focused on fast-acting, low-dose,… Markdown: https://www.dimepodcast.com/episodes/peter-barsoom-how-1906s-has-crafted-microdosing-cannabinoids-with-targeted-effects.md - [Higgs: The 90s-Influenced Cannabis Brand Everyone Will Soon Be Talking About](https://www.dimepodcast.com/episodes/higgs-the-90s-influenced-cannabis-brand-everyone-will-soon-be-talking-about) — Guest: This episode of The Dime features Oliver Higgins, founder and CEO of cannabis brand Higgs, discussing how a decade of hobby growing in his LA garage and a chance encounter in the Hamptons led to a… Markdown: https://www.dimepodcast.com/episodes/higgs-the-90s-influenced-cannabis-brand-everyone-will-soon-be-talking-about.md - [Boosting Revenue with Crop Cycle Monitoring: How Sensors Increase Your Yield and Bottom Line](https://www.dimepodcast.com/episodes/boosting-revenue-with-crop-cycle-monitoring-how-sensors-increase-your-yield-and-bottom-line) — Scott Campbell: This episode of The Dime features Scott Campbell, president of METER Group and the team behind AROYA, a crop cycle monitoring platform built on decades of substrate-sensor research originally… Markdown: https://www.dimepodcast.com/episodes/boosting-revenue-with-crop-cycle-monitoring-how-sensors-increase-your-yield-and-bottom-line.md - [Pairing Convenience & Cannabis Flower: Why Pre-Rolls is here to stay ft. Harrison Bard](https://www.dimepodcast.com/episodes/pairing-convenience-cannabis-flower-why-pre-rolls-is-here-to-stay-ft-harrison-bard) — Harrison Bard: In this episode of The Dime, hosts Bryan Fields and Kellen sit down with Harrison Bard, co-founder of Custom Cones USA, to unpack the rise of pre-rolls as one of cannabis's fastest-growing product… Markdown: https://www.dimepodcast.com/episodes/pairing-convenience-cannabis-flower-why-pre-rolls-is-here-to-stay-ft-harrison-bard.md - [Cannabis Ecommerce will be ~$9 Billion Dollars in 2023 ft. Jeremy Johnson](https://www.dimepodcast.com/episodes/cannabis-ecommerce-will-be-9-billion-dollars-in-2023-ft-jeremy-johnson) — Jeremy Johnson: This episode of Dime features Jeremy Johnson, business development lead at Dispense, breaking down the surprisingly massive scale of cannabis e-commerce — estimated at up to nine billion dollars a… Markdown: https://www.dimepodcast.com/episodes/cannabis-ecommerce-will-be-9-billion-dollars-in-2023-ft-jeremy-johnson.md - [Switching Spirits for Strains: Cannabis a Substitute for Alcohol ft Dr. Amanda Reiman](https://www.dimepodcast.com/episodes/switching-spirits-for-strains-cannabis-a-substitute-for-alcohol-ft-dr-amanda-reiman) — Dr. Amanda Reiman: This episode of The Dime features Dr. Amanda Reiman, Chief Knowledge Officer at New Frontier Data and founder of My Personal Plants, discussing how cannabis functions as a substitute for alcohol,… Markdown: https://www.dimepodcast.com/episodes/switching-spirits-for-strains-cannabis-a-substitute-for-alcohol-ft-dr-amanda-reiman.md - [Germany's Cannabis Landscape and the Impending Farm Bill Renewal: What you need to Know ft. Bob Hoban](https://www.dimepodcast.com/episodes/germanys-cannabis-landscape-and-the-impending-farm-bill-renewal-what-you-need-to-know-ft-bob-hoban) — Bob Hoban: In this episode of The Dime, hosts Bryan Fields and Kellen Finney sit down with cannabis attorney and global industry expert Bob Hoban of Clark Hill to unpack the upcoming Farm Bill renewal, the… Markdown: https://www.dimepodcast.com/episodes/germanys-cannabis-landscape-and-the-impending-farm-bill-renewal-what-you-need-to-know-ft-bob-hoban.md - [Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer](https://www.dimepodcast.com/episodes/inside-kivas-house-of-brands-building-a-national-edible-empire-ft-kristi-palmer) — Kristi Palmer: In this episode of The Dime, Kiva Confections co-founder Kristi Palmer traces the company's journey from an amateur backyard cannabis grow in 2007 to becoming a leading multi-brand edibles house… Markdown: https://www.dimepodcast.com/episodes/inside-kivas-house-of-brands-building-a-national-edible-empire-ft-kristi-palmer.md --- Markdown variant of any episode, guest, newsletter, answer or topic page on this site: add .md to its URL. Site index: https://www.dimepodcast.com/llms.txt. Complete catalogue: https://www.dimepodcast.com/llms-full.txt