The largest payment processor in the world handles cannabis in Canada. In the U.S., they will not touch it. That’s the gap.

Aubrey Amatelli left JP Morgan believing that if you followed the rules, aligned with card brand requirements, and structured things correctly, you could build a compliant, stable payment product. Then came Mastercard shutdowns, a failed tech partner that cost six figures, and a stretch where 5,000 dispensaries lost payment access in a matter of weeks. What came out of that was a different approach to building in cannabis. Redundancy is not a feature. It is the product.

This week we sit down with Aubrey Amatelli to discuss the following:
• JP Morgan to cannabis payments
• A failed partner and six figures lost
• Why moving from cash to card changes ticket size

Chapters

00:00 Navigating the Cannabis Payment Landscape

02:55 Understanding Payment Processing Challenges

05:57 Building Redundancies in Payment Solutions

09:02 The Impact of Federal Legislation on Payments

12:08 Consumer Education and Payment Solutions

15:03 Product Development and Market Needs

18:02 The Evolving Nature of Cannabis Payments

21:28 Navigating Cannabis Payment Solutions

22:12 The Rise of Cryptocurrency in Alternative Medicine

26:36 The Future of Cannabis Banking and Federal Legalization

30:22 AI's Role in Payment Processing

33:57 Understanding Payment Processing Challenges in Cannabis

37:10 The Importance of Average Ticket Growth

Guest Links

https://www.linkedin.com/in/aubreyamatelli/

https://payrio.co/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

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Aubrey Amatelli

Episodes with Aubrey Amatelli