The Dime reaches a concentrated cannabis business audience through trusted, long-form conversations. Sponsors receive:
Integrated into the podcast and YouTube episode, read by Bryan and Kellan, not a pre-roll drop-in.
Featured in First Principles, the weekly newsletter operators actually read.
Persistent links wherever the episode lives, indefinitely.
LinkedIn and selected social posts carrying the campaign message.
A single CTA, repeated cleanly across every touchpoint — no diluted messaging.
Multi-episode campaigns include a strategy session to define the audience, offer, CTA, landing page, and tracking plan. The sponsor provides the expertise. The Dime shapes it into a campaign that fits the audience.
Original guides, checklists, landing-page copy, and other campaign assets are available for an additional production fee.
- Audience definition
- Offer & CTA
- Landing page plan
- Tracking plan
We also had one of our clients do a paid sponsorship of the podcast & we saw a healthy uptick in brand awareness as a result. A few leads specifically mentioned the podcast as a conversion point for them.
The Dime works with companies that serve the cannabis industry and provide useful, accurate information to its audience. Sponsorship does not influence editorial questions or guest coverage.