THE DIMECANNABIS
Sponsorship

Reach the people who run cannabis.

Operators, founders and investors come to The Dime to learn. Most of this industry can't buy Google or Meta ads, so this is one of the few places you can reach them on purpose: in their inbox, or in their ears.

Who listens and reads

Operators, founders, investors and the service providers who sell to them. Episodes average 500+ downloads each, and 1,675 subscribe to the First Principles newsletter, with a 63% open rate. On air since 2020: 288+ episodes, 4.9★ from 114 listener ratings.

Guests have included Hirsh Jain, Trent Woloveck, John Shute, Thomas Winstanley, Nadia Sabeh, George DeNardo and hundreds more.

Three ways to sponsor

Newsletter Sponsor

$250 per edition

For: A short message in front of the readers.

  • Your name, link and a two-sentence message in one First Principles edition, sent to 1,675 subscribers (63% open rate).
  • The same block stays on that edition's page on dimepodcast.com for good.
  • Labelled "Sponsored by", so it reads as an ad, not as the essay.
Choose Newsletter Sponsor →See a recent edition

The Write-Up

$500 per feature

For: A launch, a release or an announcement.

  • Bryan writes a full First Principles edition about it: what it is, and why an operator should care.
  • Sent to 1,675 subscribers, and published as a permanent article on dimepodcast.com.
  • Marked as a sponsored feature. You check it for accuracy before it goes out; the words stay Bryan’s.
Choose The Write-Up →See a recent edition

The Catalog Read

$750 per month

For: Being known by the people who buy.

  • A 60-second read in Bryan’s voice, inserted into every episode in the catalog for the month. Episodes average 500+ downloads each.
  • Anyone who plays any episode that month hears it, on Apple, Spotify and every other audio platform.
  • You approve the script before it is recorded.
Choose The Catalog Read →
“We also had one of our clients do a paid sponsorship of the podcast & we saw a healthy uptick in brand awareness as a result. A few leads specifically mentioned the podcast as a conversion point for them.”
Brandon Bobart, Founder, Pisgah Peaks Ventures