Building a Brand in Cannabis Ft. Kieve Huffman

This week we are joined by Kieve Huffman, CEO of Engager Brands, to discuss: - Music & Cannabis - Building the Cookies Brand - Creative Brand Building Strategies Chapters: 00:00:00 - Uncharted waters in a National Industry 00:00:36 - Introduction to The Dime podcast 00:02:23 - From Music to Cannabis: An Entrepreneur's Journey 00:03:03 - The Relationship Between Music and Cannabis 00:05:50 - Evolving a Business Plan in the Cannabis Industry 00:08:50 - Convincing Investors to Focus on the Other 90% of Cannabis Consumers 00:11:52 - Navigating Industry Challenges in Cannabis and Music 00:14:32 - Marketing Cannabis to Music Festival Audiences 00:17:25 - Building lasting brands in the celebrity-endorsed market 00:20:12 - Challenges of Celebrity Branding and Influencer Partnerships 00:22:53 - Creating Consistent Cannabis Product Experiences Across Multiple States 00:25:39 - Uncharted Waters: The Future of the Cannabis Industry with Interstate Commerce 00:28:28 - First Movers Advantage in Legal Cannabis Branding 00:30:55 - Comparing Heavy Grass and Neon Roots Brands 00:33:54 - Creative Workarounds in the Cannabis Industry 00:36:37 - Gray Areas in the Cannabis Industry 00:39:18 - Building Brand Awareness with Non-THC Products for Underserved Demographics 00:42:02 - Cookies: The Success Story of a Cannabis Brand 00:45:01 - Looking Forward in the Cannabis Industry and Future Perspectives 00:48:00 - Embracing Change and the Future of Cannabis Brands 00:50:55 - Will Cannabis Brands Travel? 00:53:31 - Getting in Touch and Aftershock Festival Appearance Background about Kieve: For 25+ years Kieve Huffman has built lifestyle businesses and created new brands and products. He continues to develop new brands in cannabis, music, sports and live events. Kieve is the founder and CEO of Engager Brands, where he is building global cannabis brands focused on music audiences. His first two brands focus on electronic dance music (EDM) and hard rock/heavy metal. He is pushing the envelope of cannabis branding by promoting at music festivals and concerts across the US and soon other countries. He is also partnering with music artists like Clown from the multi-platinum band, Slipknot, to foster authentic connections to the target audiences. Kieve has worked for or with leading technology, media, mobile and consumer brands including all of the major music, film and TV companies as well as major brands like Apple, Microsoft,, Mountain Dew, Jagermeister and many more. In his time in the music industry, he grew the digital business at BMG from under $1m to $250m as its GM of Digital for North America. #cannabis #music #cannabiscommunity At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 50 Cannabis Podcast Contact us directly at info@8threv.com Bryan Fields: @bryanfields24 Kellan Finney: @Kellan_Finney SOCIALS: Kieve/Engager Brands https://www.linkedin.com/in/kievehuffman/ https://www.linkedin.com/company/engager-brands Heavy Grass https://www.instagram.com/heavygrassofficial/ https://twitter.com/theheavygrass Neon Roots https://www.facebook.com/people/Heavy-Grass/100071887173575/ https://www.instagram.com/neon.roots/ https://www.facebook.com/NeonRootsCanna/ #cannabiscommunity #cannabisindustry #cannalife #viral #cannabiseducation