Caleb Counts Details Connected's $3.5 Million R&D Breeding Program and Best-in-Class Genetics

Connected is one of the most influential cannabis brands in the world, renowned for its best-in-class genetics and highest-quality flower. But it's their unmatched R&D, breeding program, and bold appetite for pushing boundaries that truly set them apart. To understand how Connected became the powerhouse it is today, we delve into the origins of its journey, including the story behind the naming of Biscotti. In this episode, Caleb Counts breaks down how much Connected invests in R&D and offers an inside look into their renowned breeding program. He shares insights on how decisions are made, the process of crossing strains, and how they're revitalizing sativas. Caleb also discusses their pre-launch program, why Connected has been mentioned in hundreds of rap songs, and how they've designed a system that ensures they continue to deliver on the trust that's nearly impossible to build in this industry. This week, we sit down with Caleb Counts to discuss: • In-depth details on their extensive Breeding Program • The Sativa Revival Project, featuring strains like Tropical Z & Silver Spoon • How Connected strains consistently get mentioned in songs • And much more! Chapters: 00:00:00 - 00:01:59 Caleb's background and how he got into the cannabis industry 00:01:59 - 00:03:22 The origin story of Connected Cannabis and their partnership with Berner 00:03:22 - 00:08:12 The development and launch of the Biscotti strain 00:08:12 - 00:24:29 Connected's extensive R&D and breeding program 00:24:29 - 00:47:31 The importance of branding and consumer feedback in the cannabis industry 00:47:31 - 00:48:00 Caleb's thoughts on the future of cannabis brands and their ability to travel across markets Guest Links https://connectedcannabisco.com/ https://www.instagram.com/connected.california/ https://www.instagram.com/counts/ Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime