Cannabis Dispensary Secrets: Beyond the Promo Wars & Enhancing Dispensary Sales Funnel ft. Ian Rumpp

When an individual steps inside a cannabis dispensary, their intent is clear. Personalizing the experience inside and positioning eager targeted brands is now possible. This week on The Dime, we host Ian Rumpp, President of Tella, to discuss the following: • An alternative to the race to the bottom • Digitizes the dispensary experience. • Personalizes product recommendations Chapters: 00:02:30 - Exploring Tella's Digital In-Store Experience for Cannabis Brands and Dispensaries 00:04:54 - Utilizing digital merchandising displays in dispensaries to catch consumer's eye and convey brand message 00:07:10 - Metrics and Messaging Strategies for Dispensaries and Brands 00:09:42 - Using Digital Signage to Drive Sales in Dispensaries 00:12:06 - Optimizing Dispensary Sales with Digital Shelf Space 00:14:25 - The Importance of In-Store Dispensary Experience and Dynamic Content for E-commerce Sales 00:16:55 - Monetizing the Increase in Basket Size in Cannabis Retail 00:19:26 - The Future of Connected Marketing in Grocery Stores 00:21:52 - Using geofencing campaigns for targeted advertising in stores 00:24:21 - Personalized Dispensary Experience with Digital Signage Technology 00:26:52 - Simplifying Digital Merchandising for Customers 00:29:15 - Challenges and Opportunities in Servicing the Cannabis Industry 00:31:55 - Digitizing the Cannabis Experience and Inventory Management 00:34:28 - The Importance of Integration between Marketing and Merchandising with Telehub 00:37:07 - The Importance of Margin and Volume for Cannabis Companies 00:39:44 - Waiting for Optics: The Future of Advertising on Social Media Platforms About Tella Tella provides full service, online & on-premise digital experience solutions, custom designed to connect businesses with their customers. Our services are tailored to your business needs, designed to tell your story through premium digital content, driven by smart data analytics, and deployed through advanced marketing technologies. Guest Links https://www.telladigital.com/cannabis https://www.instagram.com/tella.digital/ https://twitter.com/tella_digital https://www.linkedin.com/company/telladigital/ https://www.tiktok.com/@telladigital https://www.youtube.com/channel/UCAzFB-_ZAh0yMp1JPKf_7_w https://www.linkedin.com/in/ianrumpp/ https://twitter.com/rumppdiddy?s=21&t=XSxSvPom2IpZdnc9_PJ_bw https://www.instagram.com/ianrumpp/?hl=en Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney 🎙 The Dime Podcast: https://the-dime-177afd40.simplecast.com/ #cannabis #tella #Cannabistechnology #cannabispodcast #podcast #cannabisindustry #cannabiscommunity