Cannabis Ecommerce will be ~$9 Billion Dollars in 2023 ft. Jeremy Johnson

Online Cannabis Sales are doing massive numbers, and some companies don't even have a functioning website. With restricted tools for e-commerce because of cannabis-related challenges or unsure of the ROI for your digital store. Many companies need to take advantage of easy market share. Positioning yourself to capture this market share and building your digital footprint is more accessible than most realize, and it starts by just understanding how it all works. This week we sit down with Jeremy Johnson to discuss the following: • Why are certain states more ECOM focused? • How google search evolves as the Market matures • Understanding customers intent 00:00 Introduction and Guest Arrival, Jeremy Johnson 01:08 Guest Background and Journey into Cannabis 03:56 E-commerce in the Cannabis Industry 07:36 The Role of Search Engines in Cannabis E-commerce 10:13 Challenges and Opportunities in Cannabis E-commerce 22:06 The Impact of Market Maturity on Online Searches 25:49 The Debate: Retailers vs. Brands in Search Results 26:39 The Pros and Cons of Retailer and Brand Dominance 27:08 The Power of SEO: A Case Study 27:58 The Battle for Customer Ownership 29:01 The Risk of Brand Switching in Dispensaries 29:53 The Rise of Digital Shelving 31:02 The Challenge of Vertical Integration 31:41 The Role of SEO in Competitive Strategy 32:00 The Dilemma of Outsourcing vs. In-house Digital Marketing 32:08 The Importance of Owning Your Online Presence 33:32 The Reality of Cannabis Marketing Costs 43:41 The Personal Impact of the War on Drugs 46:58 The Future of Cannabis Marketing 47:14 The Importance of Efficiency in Cannabis Retail Guest Links: https://www.linkedin.com/in/jeremystephenjohnson/ https://www.dispenseapp.com/ Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney 🎙 The Dime Podcast: https://the-dime-177afd40.simplecast.com/