Curaleaf's European Breakout & Boris Jordan Strategy for The Hemp Company

The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations. In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mistakes made by many US states and are learning from past failures. 00:00:37 State of the cannabis industry in Europe 00:05:36 Curaleaf's acquisition of Northern Green Canada and supply chain strategy 00:09:16 Curaleaf's expansion into international markets like Australia and New Zealand 00:11:27 The launch of "The Hemp Company" and Curaleaf's approach to the hemp market 00:18:27 Curaleaf's focus on the beverage market and the "Select" brand 00:21:05 Curaleaf's distribution strategy for hemp-based products 00:23:49 The importance of branding and product diversification in the cannabis industry This week, we sit down with Boris Jordan to discuss: • How the NGC acquisition will drive Curaleaf's growth in Europe • Why Curaleafs in the Hemp Market • FruitStiq, Hemp Beverages, and so much more About Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. In the United States, our brands are sold in 17 states with operations encompassing 147 dispensaries and employing more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. #CURA #BorisJordan #Curaleaf Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime