Data for Dispensaries featuring Ben Aronowitz (Episode 22)

Welcoming the Dime's second guest, Bryan, Kellan, and Ben Aronowitz, discuss data for dispensaries. Data collection has proven to improve consumer industries across the board- so why not cannabis? What can data collection do for the industry? Are dispensaries collecting data now? What kind of data are they collecting? How will this improve the retail experience for both consumers and vendors? Chapters: 00:00:00 - The Benefits of Data for Dispensaries 00:02:25 - Using Data to Increase Dispensary Conversion Rates 00:04:39 - Building Brand and Relationships in the Cannabis Industry 00:07:06 - The Importance of Data-Driven Decisions in Real Estate Placement for Conversion Rates and Price Sensitivity in Cannabis E-commerce 00:09:36 - Personalized experiences in the cannabis industry 00:11:51 - Personalization and Recommendations in Cannabis Retail 00:14:04 - The Shift in Retail Experience and the Future Role of In-Store Dispensaries 00:16:23 - The Future of In-Store Experiences and Socialization in Retail Stores 00:18:53 - The Future of the Cannabis Industry and Utilizing Data for Personalization 00:21:18 - The Benefits of Data in the Cannabis Industry 00:23:30 - Correlating Health Data and Product Chemical Profiles in Cannabis Industry *About our Hosts* Bryan Fields has 8+ years of technical marketing experience ranging from website development to analytical strategy. From creating unconventional solutions for the ficklest of scientists to spearheading a successful meme-themed Instagram page, his approach to business is innovative, curiosity driven, and sprinkled with good-natured humor. After earning his Master's Degree in Digital Entrepreneurship from Strayer University, which partnered with Jon Steinberg’s Cheddar Network, he spent his time working for a spectroscopic instrumentation company that’s primary focus was on customized OEM development. Kellan Finney currently serves as the Chair for the Extraction and Processing Committee for Emerald Scientific. His previous experience ranges from speaking at MJBizCon in the fall of 2019 on extraction science to managing the industrial-scale, carbon dioxide-based supercritical fluid extraction and ethanol extraction facilities for a cultivation and extraction company. In addition to serving as lead scientist he developed various standard operating protocols in extraction and designed methods for isolation, purification and quantification of medicinal marijuana products. Prior to his experience in the cannabinoid extraction industry Kellan has a master's in Metabolic Engineering and Chemistry from Northern Arizona University. Additionally, Kellan’s background in analytical chemistry includes working on the Native America Cancer Prevention grant where he quantified uranium and plutonium on the Navajo reservation. Bryan and Kellan cofounded Eighth Revolution, a resource for all your industry needs from capital to cannabinoids.