East Coast Infused Cannabis Beverage Leader, from Origin to Exit ft. Matt Melander Levia

This week we are joined by Matt Melander President of Levia to discuss - Levia Story from Origin to exit to Ayr Wellness - How they navigated challenges in a new product category - Alcohol vs Infused Beverages - And so much more Chapters: 00:00:00 - From Pre-Sold to Making It Official: The Cannabis Business Journey 00:02:38 - Early Days in the Cannabis Industry: Raising Capital and Finding Real Estate 00:05:02 - The Challenges of Starting a Business from Scratch 00:07:24 - Navigating the Cannabis Industry with a Savant Partner 00:09:47 - The Three Different Products and Their Origins 00:12:11 - Developing Seltzer Flavors Inspired by Polar Beverages Company and the Thought Process Behind it 00:14:25 - Dosing for Cannabis Beverages and the Target Consumer 00:16:52 - Flavor differentiation in the cannabis industry 00:19:17 - Building a Successful Cannabis Beverage Brand 00:21:48 - A Game Changer for Social Settings 00:24:12 - A new replacement for alcohol and the social benefits it provides 00:26:38 - Developing Your Own Consumption Methodology and the Bioavailability of Cannabinoids in Different Forms 00:29:01 - Creating Naturally Healthier Beverages 00:31:19 - From Zero to Number One in Six Months: The Entrepreneurial Journey 00:33:36 - Building a Cannabis Industry with a Strong and Supportive Team Culture 00:35:52 - The Process of Finalizing an Acquisition Deal 00:38:14 - The Journey to Acquisition and Strategic Determinations 00:40:33 - The Importance of Culture, Speed, and Belief in Business Growth 00:42:57 - Breaking the Stigma of Cannabis Use and Predictions for the Beverage Market 00:45:33 - Cannabis Beverages Overtaking Alcohol 00:47:51 - Where to Find Levvia Brands and Air Wellness Products https://levia.buzz/ https://www.instagram.com/leviabrands/ https://twitter.com/leviabrands https://www.linkedin.com/in/matthew-melander-320b6250/ Levia uses a proprietary technology which provides for rapid onset of the effects of THC, typically 15-20 minutes with lasting effects up to 3 hours, allowing for a more consistent consumption experience compared to many edible products. Ayr Wellness Inc. (CSE: AYR.A, OTCQX: AYRWF) (“Ayr” or the “Company”), a leading vertically integrated U.S. multi-state cannabis operator (“MSO”), today announced that it has closed the acquisition of Cultivauna, LLC, the owner of Levia branded cannabis infused seltzers and water-soluble tinctures. “Bringing Levia into the Ayr family represents a key addition to our portfolio of high-quality, branded offerings,” said Jonathan Sandelman, Founder, Chairman and CEO of Ayr. “We look forward to expanding the presence of Levia’s seltzers and water-soluble tinctures across our multi-state footprint, while bringing new, innovative form factors to life, like beverage enhancers. With a fast-acting formula and great taste, we believe Levia will be a crucial component in expanding our reach to new and existing consumers who seek a predictable and familiar cannabis experience.” This show is presented to by 8th Revolution: https://www.eighthrevolution.com/ At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regard to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research create unique insights into how to best grow your market share. Contact us directly at info@8threv.com