Ed Rosenthal & Greg Baughman: The Cannabis Industry Is Growing Flower Wrong

Ed Rosenthal wrote the books that trained a generation of cannabis growers. Now he's pointing at the part of the operation most of them still haven't fixed: what happens after the plant comes down. The cannabis consumer walking into a dispensary today has no reliable way to know if what they're buying is fresh. Harvest dates are on the label but not the storage conditions, not the dry room time, not how long it sat in the back before it hit the shelf. Brands take the blame for a consistency problem built into the supply chain itself, and most operators don't know where the loss is actually happening. In indoor Canadian operations producing flower at 55 cents a gram, 60% of that cost is sitting in post-harvest. Not cultivation. The dry room, the trim, the handling, the energy, the labor This week we sit down with Ed Rosenthal and Greg Baughman to discuss: ● How Canada already solved this ● Why most are still cultivating wrong ● Freeze drying vs. traditional drying Chapters 00:00 The Freshness Debate: Cannabis vs. Produce 03:01 Consumer Awareness and Dispensary Practices 05:55 Post-Harvest Processing: Ensuring Quality and Consistency 08:59 Innovations in Freeze-Drying Cannabis 11:48 The Science Behind Freeze-Drying: A Deeper Dive 14:52 Testing and Refining the Freeze-Drying Process 17:54 The Future of Cannabis Processing: Quality and Efficiency 28:28 Post-Harvest Efficiency and Cost Reduction 30:26 Cultivation Methods and Labor Costs 35:09 Crisis Management and Industry Change 39:22 Market Maturity and Operational Efficiencies 43:00 Future of Cannabis Cultivation 47:04 Innovations in Drying and Curing Processes 52:46 Consumer Perception and Quality Assurance Guest Links: http://cryocure.com/ https://www.linkedin.com/in/greg-baughman-2869b4218/ https://www.linkedin.com/in/edrosenthal-/ https://www.linkedin.com/company/cryocurecannabis/ Our Links: Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. The Dime is a top 5% most shared global podcast The Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished. 🎥 YouTube: The Dime 📸 Instagram: The Dime https://www.newton-insights.com/