Higgs: The 90s-Influenced Cannabis Brand Everyone Will Soon Be Talking About

"People relate to people, and if your brand feels like people, they’ll relate to you, too." - Laura Busche Brands ignite ethos. But how? Why do we gravitate towards certain names, bypassing others? It's that gut tug. That undeniable pull that captures your gaze when a product on a teeming shelf beckons you, compelling you to reach out. It's a visceral connection. Join us this week as Oliver Higgins delves into the following: • Lady Gaga, Harry Styles, and how he attracted them. • Cannabis Block parties, i.e., Buds on Rose. • Product Portfolio and staying true to his customer. • And so much more. 00:00 Oliver Higgins' Cannabis Brand 05:00 Overcoming obstacles to launch a joint smoking company 10:00 Problem-solving in the cannabis industry 15:01 Higgs: Creating a Brand for Celebrities 20:01 Elevating cannabis into the mainstream market 25:02 The Higgs Brand: Uplifting Sativa-Dominant Hybrid 30:00 Navigating the complexities of the cannabis industry 35:01 Navigating the California Cannabis Industry 40:00 Navigating the Cannabis Industry 45:00 Cannabis events and marketing Guest Links: https://www.higgs.life/ https://www.instagram.com/higgs/ Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney