How Grön sold millions of edibles and disrupted the market ft. Christine Smith

Edible manufacturers have the ability to make or break a new consumer. From Chocolate to Pearls Grön's Innovative Approach has positioned them as a trusted national market leader. This week we are joined by Christine Smith, Founder of Grön, to dive into their: ● Disruptive impact ● Licensing strategy ● Formulation success ● Expansion challenges ● Product innovations 00:00 Introduction and Guest Arrival, Christine Smith 00:47 Christine Smith's Journey into the Edibles Industry 00:51 The Birth and Growth of grn 02:15 The Inspiration and Challenges of Starting an Edibles Company 04:32 The Evolution of grn and Expansion into New Markets 04:45 The Transition from Architecture to Cannabis Industry 06:30 The Art and Science of Chocolate Tempering 08:48 The Journey from Chocolate to Gummies 10:53 The Success of the Mega Pearl and the Importance of Innovation 15:43 The Role of Minor Cannabinoids in grn's Product Line 18:56 The Risks and Rewards of Innovation in the Cannabis Industry 22:12 Product Testing and Market Research 23:05 The Role of Oregon in Product Development 23:42 Decision Making and Data Analysis 24:41 Product Formulation and Consumer Preferences 26:19 Market Performance and Growth 28:58 Expansion Strategy and Licensing 31:26 Product Development and Market Trends 33:35 Personal Experiences and Industry Challenges 37:33 Future Predictions and Industry Trends 40:57 Reflections and Advice for the Next Generation About GRÖN A women-led band of visionaries founded in 2015 by mother and architect-turned-chocolatier, Christine Smith, Grön creates delicious, handcrafted cannabis-infused edibles for the community. What started as one delicately nuanced dark chocolate bar has since expanded to multiple product lines available internationally, serving millions of happy customers. Guest Links: https://eatgron.com/ https://www.instagram.com/eatgron/?hl=en https://www.youtube.com/channel/UCB07lSn8uP_GUqZ9hobfmcw https://twitter.com/gron_edibles https://www.facebook.com/gronedibles https://www.linkedin.com/company/gron/ Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney 🎙 The Dime Podcast: https://the-dime-177afd40.simplecast.com/ #Grön #cannabis #cannabisindustry #cannabiscommunity #podcast #cannabispodcast #eatgron #gron #edibles #cannabisedibles