Influencing Culture w/ Industry Leading brands ft. Troy Datcher

This week we are joined by the CEO of the Parent Company Troy Datcher, Troy joins us to discuss his first few days, Parents Companies purpose and - Portfolio of Brands - Jayz and Roc Nation - Making the leap from Clorox to Cannabis Chapters: 00:00:00 - From Clorox to Cannabis: Troy Datcher's Career Journey 00:02:27 - Finding Purpose in the Cannabis Industry 00:04:39 - The Importance of Understanding Regulatory Landscape 00:07:05 - Learning and Observing as a New Industry Leader 00:09:31 - Listening and Taking Action for Corporate Strategy and Vertically Integrated Approach 00:11:58 - The advantages of vertical integration and owning the consumer relationship 00:14:20 - Leveraging Data to Drive Business Decisions 00:16:35 - Balancing Emotion and Data in Product Development 00:18:51 - Building Brands in the Cannabis Industry 00:21:11 - Authenticity and Connection in Influencer Partnerships with Jay-Z and Roc Nation 00:23:34 - Authenticity in Cannabis Brand Partnerships 00:25:53 - Competing in the Cannabis Market: Brands and Appellations 00:28:28 - Developing Cannabis Destination Tourism and Shocking Discoveries in Cannabis Industry Innovation 00:30:54 - The Sophistication and Regulation of the Cannabis Industry 00:33:18 - Building Trust through Quality and Social Equity Ventures 00:35:46 - Investing in Young Entrepreneurs in the Cannabis Industry to Build Equity and Inclusion 00:38:12 - Setting Aside Funds for Moonshot Ideas 00:40:34 - Quality over Timing, Future Expansion Plans 00:43:02 - The Future of Social Cannabis Consumption and Industry Expansion Plans 00:45:43 - Mainstreaming Dispensaries and Taking Risks in the Cannabis Industry 00:48:01 - The Future of Interstate Commerce in the Cannabis Industry 00:50:19 - Building a Company for the Titans 00:52:40 - Interview with Troy (Show Notes in Description) Troy Datcher represents the first time a Black CEO has lead a major public U.S. cannabis organization. Previously in his career he served as Senior Vice President and Chief Customer Officer at The Clorox Company where Troy was responsible for the Company’s worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company's vast portfolio of brands…no big deal. Mr. Datcher’s business acumen has lead his career down many other interesting paths, including NASCAR and The Procter & Gamble Company https://www.linkedin.com/in/troy-datcher-9a84664/ https://ir.theparent.co/governance/executive-management/default.aspx This show is presented to by 8th Revolution: At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regard to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research create unique insights into how to best grow your market share. Contact us directly at info@8threv.com Bryan Fields: @bryanfields24 Kellan Finney: @Kellan_Finney