Inside Kiva's House of Brands: Building a National Edible Empire ft. Kristi Palmer

A house of brands is a strategy where each brand has its own identity, representing a different customer profile, need, and messaging. Implementing this strategy requires a deep understanding of positioning & resources. When a company delivers on this, it allows consumers to quickly grab another product In the family, expanding the adoption of the consumer base and widening its reach. This is crucial with edibles as the category continues to widen as consumers look for alternatives to smoking and a consistent dialed-in dose. This week we sit down with Kristi Palmer, Co-Founder of Kiva Confections, to discuss the following: • Targeting Consumers via Brands and Unique Profiles • State-by-State Expansion • Edible Challenges & Opportunities 00:00 Introduction and Welcoming the Guest, Kristi Palmer 00:44 Guest's Journey into the Cannabis Industry 04:00 Transition from Cultivation to Edibles 05:55 Development of the First Product 10:15 Evolution of the Brand and Product Line 18:17 Challenges in Supply Chain and State Regulations 20:43 Strategies for State Expansion 30:18 Partnership with Garden Society 32:02 Understanding Kiva's Approach to Edibles 34:09 The Challenges of Innovation in the Cannabis Industry 35:38 State-by-State Differences in Cannabis Product Preferences 37:13 The Manufacturing Process of Cannabis Products 38:42 The Potential of Low-Dose Cannabis Products 40:19 Overcoming Challenges in the Early Days of Kiva 50:39 The Future of Cannabis and Traditional Food Brands About Kiva Confections: In 2010, a young cannabis-loving couple set out on a mission to create a better edible experience for legal consumers. Scott Palmer and Kristi Palmer were inspired by a visit to a local chocolatier and soon started crafting the first Kiva Bars in their home kitchen. They didn’t realize it at the time, but they weren’t just creating a premium edible product, they were setting the gold standard for the entire legal cannabis industry. Follow Guest Links: https://www.kivaconfections.com/ https://www.instagram.com/madebykiva/?hl=en https://twitter.com/kivaconfections https://www.facebook.com/kivaconfections Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney 🎙 The Dime Podcast: https://the-dime-177afd40.simplecast.com/ #cannabis #cannabiscommunity #cannabisindustry #cannabispodcast #podcast #KivaConfections #Kiva #edibles