Light, Yield, and Quality: The Science Behind Cannabis Cultivation with Travis Higginbotham

Growing cannabis is like navigating a path in many directions. Are you cultivating for smokable flowers or extract? How do you take a skill once passed down from person to person and translate that into high-end cultivation practices that can be standardized across employees or even scaled across companies? These skills demand a unique blend of rigorous science and an intuitive "feel" that's hard to quantify. This Week We Sit Down with Travis Higginbotham to Discuss the Following: • Maximizing Yield Through Light Accumulation • Why Harvest Timing Matters for Extracts vs. Flower • Defining Quality in Cannabis Cultivation • Challenges in Cannabis Cultivation "Light, Yield, and Quality: The Science Behind Cannabis Cultivation with Travis Higginbotham" Simplecast: https://the-dime-177afd40.simplecast.com/episodes/light-yield-and-quality-the-science-behind-cannabis-cultivation-with-travis-higginbothman Spotify: https://open.spotify.com/episode/0FjwnuhvBo9eRBLv1HINuF?si=hjSP5l8tSjWJV_QAuaOlEw Apple: https://podcasts.apple.com/us/podcast/light-yield-and-quality-the-science-behind/id1540199573?i=1000668503305 00:00:00 - 00:07:57 Travis' background and introduction to the cannabis industry 00:07:57 - 00:16:47 Challenges with the current structure of cannabis businesses and the need for more standardization 00:16:47 - 00:22:51 Metrics and KPIs used to measure cultivation performance, including photon conversion efficiency 00:22:51 - 00:28:24 Differences in cultivating for flower vs. extraction, and the challenges of maintaining consistency across markets 00:28:24 - 00:31:43 Common misconceptions about cannabis cultivation and the importance of continuous improvement 00:31:43 - 00:53:01 The role of technology in the future of cannabis cultivation About Travis Higginbotham Travis Higginbotham is the Founder and CEO of Due Diligence Horticulture (DDH), LLC, specializing in safeguarding investor capital in cultivation-specific businesses. DDH collaborates with debt lenders, court receivers, family offices, and other capital groups to turn businesses around, prevent bankruptcy, and support new startups with a solid horticultural foundation. Travis holds a B.S. in Horticulture from Clemson University and an M.S. in Horticulture from Virginia Tech. His leadership at California's Statehouse Holdings from 2021 to 2024 resulted in a 65% increase in annual flower production YOY on average and a 33% cost reduction, earning nine awards during this time for flower quality. Guest Links https://www.ddhort.com/ https://www.linkedin.com/in/travis-higginbotham-94a94466/ Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: 🎥 YouTube: The Dime 📸 Instagram: The Dime