Luke Anderson: RIP Hangovers, The #Cannabis Beverage taking on #alcohol

Research continues to show alcohol is harmful. If only a substitute social tonic could provide that happy feeling without the hangovers. This week on The Dime, we host Luke Anderson, Co-Founder at Cann, to discuss: • Crossfading: Mixing of Alcohol & Cannabis. • Why Altering Framework Unlocks Beverage Category • Misconceptions on Beverage Market Size Chapters: 00:00:00 - The Quest for a Hangover-free Alcohol Substitute 00:02:44 - Incorporating Cannabis into a Drinking Lifestyle 00:05:32 - Failing fast and pivoting hard in the early days of a startup 00:08:36 - Targeting Alcohol Drinkers in the Cannabis Industry 00:14:05 - Defending Low-Dose Cannabis Beverages from High-THC Critics 00:16:40 - The Benefits and Challenges of Building a Cannabis Beverage Brand 00:19:18 - Building a National Brand with Creative Storytelling 00:21:55 - Social Stigma and Branding in the Cannabis Industry 00:24:43 - Responsible Consumption of Cannabis Beverages 00:27:42 - The Mixing of Cannabis and Alcohol in Beverages 00:30:20 - Cannabis Beverages and the Need to Educate Non-Users 00:32:57 - Using Natural Ingredients in Beverage Products 00:35:45 - Building a Global Brand with Regional Flavor Preferences 00:38:40 - The Heart and Soul of Can Beverage Co. 00:41:24 - Trust Issues and Unpaid Debt in the Cannabis Industry 00:44:13 - Evolving as a Consumer Brand 00:47:04 - The Power of a Three-Circle Venn Diagram for Decision Making and Common Ground Finding 00:49:43 - Lessons Learned from Starting a Cannabis Company and Unlocking the Potential of Cannabis Beverages. 00:52:52 - The Future of Cannabis Beverages with Luke From DrinkCan.com About Cann: Cann is a sessionable drink, meaning you can control and build your buzz because it's microdosed with just the right amount of THC. With a typical onset of just 10-15 minutes, start with one and go from there. For those new(ish) to cannabis, we typically recommended 1-2 Canns. About Luke Anderson: Luke Anderson is the co-founder of Cann, the world's first micro-dose THC beverage. With his colleague Jake Bullock, Anderson launched Cann in 2019, disrupting the industry with a sessionable cannabis-infused beverage line. Guest Links: https://drinkcann.com/ https://www.linkedin.com/company/drinkcann/ https://twitter.com/drinkcann #cannabis-infusedbeverage #cannabisindustry #alcholfree Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney 🎙 The Dime Podcast: https://the-dime-177afd40.simplecast.com/