Marketing in Cannabis: Maximizing Your Toolbox, Building Brand Loyalty, and Understanding Customers

How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless. Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association. We sat down with Lisa to discuss. ● Discover the challenges and nuances of marketing in the cannabis industry. ● Insights on building brand personality and understanding your customers. ● Navigating the complexities of compliance regulations while marketing ● Building brand loyalty ● Exploring why the customer journey Whether you're a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing. Chapters: 00:00:00 - The Importance of Building Customer Relationships in Marketing Cannabis + Interview with Lisa Buffo, CEO of the Cannabis Marketing Association 00:02:38 - Using Marketing to Help Underserved Populations in Alternative Medicine Space 00:05:11 - From Trimming to CMO: My Journey in Cannabis Marketing 00:07:37 - Genesis and Growth of Cannabis Marketing Association 00:10:05 - Resource Allocation for Early-Stage Startup Marketing 00:12:31 - Bootstrapping in Marketing and the Challenges of Cannabis Marketing 00:14:51 - Challenges and limitations of marketing in the cannabis industry 00:17:25 - Navigating the Obstacles of Cannabis Marketing and Building a Brand Personality 00:20:01 - The Importance of Branding and Packaging in the Cannabis Industry 00:22:18 - The Importance of Touch Points in Marketing 00:24:37 - The Importance of Creating Desired Outcomes and Trust in Cannabusiness 00:27:06 - Building National Brands in the Cannabis Industry 00:29:33 - Balancing Health Claims and Effects-Based Marketing in the Cannabis Industry 00:32:15 - The Challenges of Effects-Based Marketing in the Cannabis Industry 00:34:45 - The importance of CBD brand transparency and community in cannabis marketing 00:37:18 - Traveling and Consumer Habits in the Cannabis Industry 00:39:56 - Finding Your Company Spirit Animal and Emulating Them 00:42:37 - Best Practices in Marketing and Business 00:45:01 - Balancing Logic and Gut Feelings in Entrepreneurship 00:47:33 - Focusing on the Big Picture and Targeting Specific Customers in Marketing Cannabis Products 00:50:06 - The Importance of Marketing in the Cannabis Industry About the Cannabis Marketing Association Cannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate Guest Links: https://www.linkedin.com/in/lisabuffo/ https://twitter.com/libuff21 https://www.instagram.com/libuff/ CANNABIS MARKETING ASSOCIATION https://thecannabismarketingassociation.com/ https://twitter.com/cannamarketing https://www.instagram.com/cannamarketing/ https://www.instagram.com/cannabismarketingsummit/ Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney 🎙 The Dime Podcast: https://the-dime-177afd40.simplecast.com/ #cannabis #podcast #cannabisindustry #cannabispodcast #cannabiscommunity #marketing #cannabismarketing