Meet the Queens of Cannabis ft. Her Highness

In this episode, Bryan Fields @bryanfields24 and Kellan Finney @Kellan_Finney sit down with Laura Eisman and Allison Krongard, co-founders of cannabinoid brand Her Highness, to discuss… How to tailor your branding and packaging to appeal to your target demographic (for Her Highness, that’s women) How two successful entrepreneurs’ prior ventures set them up for success in the cannabis space Why they’re excited for the New York market and which location is next on their radar The future of Her Highness …and everything you could ever want to know about creating a successful brand in the overflowing cannabinoid space. As always, let us know what you think, and if you have any questions about what we discussed, email us at bryan@8threv.com. Chapters: 00:00:00 - Introducing Her Highness Co-founders Allison and Laura 00:02:23 - Her Highness' Approach to Cannabis and Origin Story 00:04:48 - Normalizing Cannabis for Women 00:07:06 - Changing Stigma with Innovative Wellness Products and Understanding THCV 00:09:22 - Cannabis and Female Health: Breaking the Stigma 00:11:34 - The educational journey of a cannabis entrepreneur 00:13:53 - Women in Cannabis Industry: Attention to Detail and Expansion Plans 00:16:18 - New Products and Partnerships in the Cannabis Industry 00:18:35 - Targeting Women with Cannabis Products and Social Equity 00:20:57 - Authentic Messaging in the Cannabis Industry 00:23:19 - Targeting Women in Cannabis Industry and Predicting the Biggest Lifestyle Sector in 5 Years 00:25:37 - The Future of Product Categories in the Cannabis Industry 00:27:52 - Getting in Touch with Her Highness NYC About Her Highness: Her Highness is the premier purveyors of female-forward cannabis couture – products and potions inspired by and engineered by women. They design and deliver experiences that elevate and celebrate women. herhighness.com herhighnesscbd.com Twitter: @herhighnessnyc