Storytelling Is the Future of Cannabis IR ft Jesse Redmond

What if the most powerful investor pitch wasn’t a deck or a breakdown of earnings—but a story? Now, the idea of seeds in the ground to thriving plants is a tangible experience—one that finally captures the real narrative. Because in cannabis, the financials don’t always tell the full story. This week, we sit down with Jesse Redmond, Head of Investor Relations and Business Development at LEEF Brands, to explore: • Inside the Glasshouse x LEEF MSA and what it means for scale • How LEEF is building for long-term growth with a focused extraction-first strategy • Why the industry needs to pause, reflect, and reset expectations • Why the recent exit of analysts and media might be a bullish contrarian signal for cannabis Chapters 00:00 - 02:58 Introduction and New Role Overview 02:58 - 06:02 Investor Relations and Storytelling in Cannabis 06:02 - 09:00 The Importance of Authentic Content Creation 09:00 - 12:09 Challenges in Modern Content Creation 12:09 - 14:53 The Role of Honesty in Storytelling 14:53 - 18:03 Linking Different Areas of Leaf's Business 18:03 - 27:10 Strategic Partnerships and Supply Chain Agreements 27:10 - 28:53 Strengthening Supply Chains and Resource Allocation 28:53 - 30:11 The Importance of Clean Material in Extraction 30:11 - 31:07 Navigating the Complexities of Cannabis Regulations 31:07 - 33:13 Partnership Dynamics and Strategic Growth 33:13 - 36:29 Expanding into New Markets: The New York Strategy 36:29 - 39:18 Challenges in the Cannabis Industry: Growth and Survival 39:18 - 49:09 The Future of Cannabis: Political Progress and Growth Opportunities 49:09 - 52:37 Long-Term Perspectives: Investing in Cannabis 52:37 - 53:20 Connecting with Leaf Brands and Future Outlook Guest Links https://www.linkedin.com/in/jesseredmond/ https://x.com/jesseredmond https://www.linkedin.com/company/leef-brands-inc/ https://leefbrands.com/ https://www.instagram.com/leefbrands/ Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished. Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime