The Hidden Benefits of Fractional Marketing for Cannabis Companies ft. Brandon Bobart

Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution. In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs. This week, we sit down with Brandon Bobart to discuss the following: • How does a Fractional Marketer work? • Benefits & Drawbacks • Best Tactics for Cannabis Brands About Brandon Bobart: We help small business owners (less than 5 million in revenue) build their entire marketing team for the price of one full-time employee. Guest Links https://pisgahpeaksventures.com/ https://www.linkedin.com/in/brandon-bobart/ Time stamps of Main Topics Discussed: 00:00:00 - 00:03:54 Overview of fractional marketing and how it applies to the cannabis industry 00:03:54 - 00:06:32 Challenges of managing a full marketing team vs. leveraging fractional experts 00:06:32 - 00:22:47 Importance of aligning marketing objectives with business KPIs 00:22:47 - 00:34:00 The critical role of a website as a digital storefront for cannabis businesses 00:34:00 - 00:37:42 Navigating social media restrictions and best practices for cannabis brands 00:37:42 - 00:44:19 Emerging marketing tactics beyond digital, such as direct mail and community engagement 00:44:19 - 00:47:43 The impact of AI and automation on the future of cannabis marketing Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime