The OG Cannabis Edible ft. Eric Leslie

This week we are joined by Eric Leslie Co-Founder of Cheeba Chews to discuss: - 2009 Origin Story - Product Innovation as a Market Leader - Minor Cannabinoids in Edibles - New Product formulation journey Chapters: 00:00:00 - Being a Market Leader: A Conversation with Eric Leslie of Chiba Chews 00:02:36 - Building an Edibles Brand in the Early Days of Legalization 00:05:06 - Navigating the Early Days of the Cannabis Industry 00:07:42 - Evolving Brand and Product Formulations 00:10:07 - Extracting Minor Cannabinoids: A Gamble That Paid Off 00:12:48 - Formulating a Cannabis Sleep Aid Product 00:15:16 - The Science Behind Building Wellness Products 00:17:52 - The Trifecta: THC, CBD, and CBG for Anti-Anxiety 00:20:33 - Developing and Marketing New Cannabis Products with Advocacy and Testimony 00:22:55 - The Importance of Maintaining Brand Credibility and Innovating in the Edible Industry 00:25:27 - Balancing Volatility and Dosing in the Cannabis Industry 00:28:04 - Market Education and Adjusting Product Offerings 00:30:34 - Consumers' Education and Brand Staying Power in the Cannabis Industry 00:33:01 - The Artisanal Process of Strain-Specific Edibles 00:35:45 - The Artisanal and Painstaking Process of Creating Strain-Specific Live Rosin Products 00:38:20 - The Benefits and Differences of Live Rosin Edibles 00:40:48 - The Science behind Live Rosin and Terpene Profiles 00:43:21 - Understanding Terpene Profiles for Better Cannabis Experience 00:45:42 - The Efficiency of Oil Potency in Edibles and Misconceptions in the Industry 00:48:10 - The Importance of Resilience and Honoring the Opportunity to Make a Societal Difference in the Cannabis Industry 00:50:41 - The Future of Marketing Edibles by Modality and Minor Cannabinoids 00:53:09 - Expansion of Product Distribution Across the US #cannabis About Cheeba Chews - Born in Colorado in 2009, Cheeba Chews is known far and wide for its consistently delicious award-winning confections. From original chocolate and caramel chews to newer offerings—such as the Sleepy Time and Trifecta lines of low-calorie, fat-free taffies featuring an entourage of emerging cannabinoids like CBG and CBN—Cheeba Chews’ unique products tap into the increasingly in-demand cannabis wellness market. With a focus on quality and consistency, consumers trust Cheeba Chews to deliver in taste and reliability. Cheeba Chews products are currently available in medical and recreational markets in California, Colorado, Massachusetts, Nevada and Oklahoma. Whether it’s focus, feel-good vibes or a restful night, we got Chew. Learn more: cheebachews.com At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 50 Cannabis Podcast Contact us directly at info@8threv.com Bryan Fields: @bryanfields24 Kellan Finney: @Kellan_Finney