The Rise of AgTech in the Cannabis Industry: Interview with Bradley Nattrass

The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction. These technologies have been game-changers for the early adopters – playing a crucial role in boosting production and maintaining quality. Imagine having the power to prevent entire crops from failing or ensuring complete cannabinoid extraction, all thanks to sensor technology. The benefits are substantial for businesses that are quick to adopt these changes. By adopting techniques from other industries, cannabis operators are now embracing best-in-class global practices. This week, we sit down with Urban-Gro Bradley Nattrass to discuss the following: • Sensors, CEA & AgTech • Turnkey Solutions • Diversification • and so much more 00:00 Introduction and Guest Introduction 01:13 Guest Background and Journey into Cannabis Industry 01:22 Evolution of Urban Grow and its Services 06:01 Challenges and Learnings in Implementing Ag Tech 07:45 Importance of Data and Future of CEA 09:12 Building Trust and Relationships with Clients 10:31 Balancing Proactive Approach with Company's Vision 15:49 The Role of Technology in Urban Grow's Services 17:48 Maintaining Ongoing Relationship with Clients 29:11 Diversification Strategy and its Impact 32:37 Diversification of Urban Grow's Portfolio 33:13 Preparation for the Cannabis Market 33:47 Acquisition and Expansion 34:16 Challenges and Successes in Acquisitions 36:06 Future Acquisitions and Growth Strategy 36:45 Diversification and Challenges in the Cannabis Industry 37:21 Internalization and Diversification Strategy 37:36 Acquisition Strategy and Relationships 39:32 Challenges and Successes in the Boardroom 42:12 Future Growth and Challenges 42:37 The Impact of Regulatory Challenges 45:00 The Future of Urban Grow and the Cannabis Industry 48:28 The Importance of Client Relationships 54:40 Reflections on Successes and Failures 58:13 Predictions for the Future of Cannabis Industry 01:01:06 Final Thoughts and Contact Information Guest Links https://www.urban-gro.com/ https://www.instagram.com/urbangroinc/?hl=en https://twitter.com/urban_gro https://www.linkedin.com/company/urban-gro/ #CEA #Agtech #ugro @urban-gro2374 #urbangro Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: 🎥 YouTube: The Dime 📸 Instagram: The Dime