The West Coast MSO – ft. Oren Schauble

This week we were joined by Oren Schauble President of Unrivaled Brands to break down their unique strategic approach to the Cannabis Industry. We discuss - California Competitive Cannabis Market - Process of acquiring and merging another company into your organization. - How Unrivaled Brands utilizes R&D to test new products categories Chapters: 00:00:00 - The Refinement and Variety of Product Experiences in the Cannabis Industry 00:02:15 - Work history in regulated industries and entering the cannabis industry with excitement. 00:04:20 - The Growth of Unrivaled Brands in the Cannabis Industry 00:06:29 - Challenges of Expanding a Cannabis Company as a Public Merger 00:08:26 - Scenario Planning for Business in the Cannabis Industry 00:10:24 - The Future of Cannabis Beverages and Anecdotal vs. Data Analysis 00:12:28 - Building a Cannabis Brand with Consistent Quality and Rotating Products 00:14:29 - Investing in R&D and Measuring Success in the Edible Industry 00:16:27 - Throwing Things at the Wall: Innovating in the Cannabis Industry 00:18:21 - Challenges of Running Multiple Businesses Effectively 00:20:25 - Fluidity and Expansion in the Cannabis Industry 00:22:29 - California Expansion and Acquisitions 00:24:30 - Acquisition Strategy and Internal Evaluation Factors 00:26:32 - Partnering with a Distribution Accelerator 00:28:32 - The California Cannabis Market: Refined Product Experiences and Shocking Differences from the East Coast 00:30:35 - The Overwhelming Experience of Dispensaries and the Importance of Education and Brand Awareness 00:32:37 - Training and Educating in the Cannabis Industry 00:34:27 - Improving the Cannabis Customer Experience 00:36:14 - Sharing Interesting Products in the Cannabis Industry 00:37:57 - Engaging in Dialogue with Consumers and Investors on Twitter 00:39:49 - The Future of the Legal Cannabis Market in California 00:41:47 - The Opportunity for Growth in the Cannabis Industry and Misconceptions About Its Use 00:43:40 - Cannabis as a Tool for Wellness and the Importance of Adapting to Change in Emerging Markets 00:45:47 - Competing in the Cannabis Industry: Focus on Organic Growth and Flexibility 00:47:59 - Adding a New Product to Your Routine and How to Get in Touch with Oren About Unrivaled Brands : Unrivaled (Unrivaled Brands Inc) is the West Coast’s leading vertically-integrated cannabis multi-state operator and the parent company of multiple dominant, cannabis brands spanning consumer products, cultivation, distribution, and retail. The Unrivaled brand portfolio leads in our respective categories and markets by a focus on customer experience, product innovation, and organic brand building. Unrivaled currently operates in California, Oregon and Nevada, and our brands are licensed in Arizona and Oklahoma. Get in touch with Oren and Unrivaled Brands https://twitter.com/unrivaledcorp/ @orenmeetsworld #cannabiscommunity #cannabis #cannabiseducation This show is presented to by 8th Revolution: At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regard to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research create unique insights into how to best grow your market share. Contact us directly at info@8threv.com Follow Bryan on Twitter @ BryanFields24, Kellan Finney: @Kellan_Finney 8th Revolution, Follow The Dime on Twitter, Follow The Dime on Instagram