Viral Cannabis Brownie ft. Howard Schacter-of Marimed

This week we are breaking down how MariMed captured National headlines with the world largest edible/brownie We discuss: - Origin idea of World largest edible - How this stunt received over 3 billion impressions - Deconstructing how to go viral Chapters: 00:00:00 - Billion-Dollar Industry Update and Interview with Howard Schacter 00:02:53 - Diving into the Cannabis Industry and Marimed's Value in the Space 00:05:30 - Marimed's Unique Position in the MSO Space 00:08:23 - The Success of Marimed's Flour Brand and Cultivating Customer Loyalty 00:11:00 - The Importance of Operational Excellence in Cannabis Industry 00:13:38 - The Benefits of Working for Marimed and the Importance of Communication in Marketing Efforts 00:16:12 - Launching a New Brand with Earned Media and Authenticity Filters 00:18:57 - The Origins of the World Record Brownie Attempt 00:21:27 - The Viral Power of a Killer Photo 00:23:56 - Setting the Guinness World Record for Largest Cannabis Brownie and Making it Authentic to the Brand 00:26:48 - From Good Buzz to Crazy Response: How a Marketing Effort Goes Viral 00:29:17 - Measuring ROI in Communications and Social Media Metrics 00:32:01 - The Scary Concept of Advertising Equivalency and the Importance of Engagement and Stickiness in Communication Strategies 00:34:41 - Marketing Challenges in the Cannabis Industry 00:37:25 - The Cannabis Industry's Camaraderie and Lesson of Listening 00:39:57 - The Importance of Networking for Marketers and the Potential for Viral Marketing 00:42:28 - The Formula for Marketing Success 00:44:59 - The Viral Success of Burn Media and the Importance of Taking Risks in Marketing 00:47:24 - Enjoy the skiing MariMed operates in every vertical of the legal cannabis business. MariMed’s operational excellence is rooted in data driven decision making powered by innovative technology & equipment at every vertical of a cannabis operation. https://marimedinc.com/ About Howard Schacter Howard Schacter has served as Chief Communications Officer of MariMed, Inc. since 2021. He brings a wealth of communications experience to his role in leading all external and internal communications to key company stakeholders, working to continually strengthen MariMed’s brand reputation, visibility, product sales, and retail store consumer traffic. Prior to joining MariMed, Mr. Schacter served for three years as head of communications for another leading multi-state cannabis operator, Acreage Holdings. Prior to entering the cannabis industry, Mr. Schacter counseled companies including Facebook, McDonald's, Microsoft, Spotify, and many others as a senior executive at leading agencies, and earned a Brandweek Marketer of the Year award for creating and promoting a portfolio of licensed celebrity and athlete brands for apparel retailer Steve & Barry's. This show is presented to by 8th Revolution: At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regard to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research create unique insights into how to best grow your market share. Contact us directly at info@8threv.com Bryan Fields: @bryanfields24 Kellan Finney: @Kellan_Finney