The number in your head and the number you actually need are not the same number. That gap is where most cannabis businesses break.
Joe Lustberg has financed operators across the country for years and watched that gap sw...

Joe Lustberg: What Cannabis Lenders See That Operators Miss

What if keeping the room a little too dry is killing your plants?Humidity—and the HVAC that controls it—drives plant health, but air isn’t uniform across the room. The fix isn’t more AC; it’s dialing VPD so humidity, lig...

Dr. Greenhouse: The #1 Mistake Killing Your Plants ft. Nadia Sabeh

Most cannabis facilities fail before the first wall goes up.Most assume it’s because of money — but they’re wrong.It’s because no one asked the right questions.The question you need to ask now is:Where should we be looki...

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