AI has made software easier than ever to build. That does not mean every internal tool should become the backbone of your business.
In this episode, Bryan sits down with Chris Guthrie to break down the growing temptation...

Understand This Before You Use AI To Build Software ft. Chris Guthrie

Cannabis rescheduling is not as simple as “Trump rescheduled cannabis.”
States are interpreting rescheduling completely differently depending on their license structure. These tiny details are widening the gap between po...

Hirsh Jain: Rescheduling Is Already Picking Winners

The number in your head and the number you actually need are not the same number. That gap is where most cannabis businesses break.
Joe Lustberg has financed operators across the country for years and watched that gap sw...

Joe Lustberg: What Cannabis Lenders See That Operators Miss

The largest payment processor in the world handles cannabis in Canada. In the U.S., they will not touch it. That’s the gap.
Aubrey Amatelli left JP Morgan believing that if you followed the rules, aligned with card brand...

The Legal Market Was Never Built for Payments, Why Cannabis Still Breaks the Rules ft. Aubrey Amatelli

Politics is a dirty business. Sometimes being feared is the influence you need because access is not the problem.
Politicians say "we'll take care of this." Gretchen Gailey has a different approach: stab them in the back...

Gretchen Gailey: Cannabis Industry Has No Idea How DC Works, Why Rescheduling Is Delayed

Investing in cannabis requires a split personality.
Everyone thinks they're early. Dan McDermitt has been trading the sector for 15 years — through the Canadian boom, the Biden promise, and the slow bleed that followed. ...

15 Years of Cannabis Trading . Why I'll Sell Early (Unless This Happens) ft. Dan McDermitt

Everyone knows the Cheech & Chong name. Almost no one understands the infrastructure behind it.
This isn’t a celebrity brand story. It’s a leverage story inside a fragmented, state-locked cannabis market that could shift...

JB (Cheech & Chong CEO): Building a National Cannabis Brand Through Trial, Error & Partnership

For the last 18–24 months, reported cannabis growth told an incomplete story.Demand did not plateau.It was fragmented — between hemp channels, illicit markets, and regulated operators.Now, with the Farm Bill loophole clo...

Hidden Growth Unmasked: Rescheduling, the Farm Bill & What Comes Next ft Trent Woloveck

Exceptional extraction has long been treated as an art.What separates the best teams is not creativity.It is the ability to repeat quality, consistently.And it is not SOP alone.It is judgment applied consistently under r...

How Top Teams Balance Art and Process in Extraction ft. Brian Adams

Before CBD was discussed by a President in the Oval Office, it was a medical necessity.The Charlotte Figi story is well documented — and powerful.Not because it was emotional, but because it forced a serious medical conv...

How Charlotte’s Web Unlocked Medical CBD ft. Bill Morachnick

Schedule III isn’t the finish line.It’s the starting gun.The EO said a lot — but most operators aren’t ready for what it actually means.This week we sit down with Zach Edge and Dr. Matthew Moore to break down:Why Schedul...

Schedule III Changes Everything — This Is Just the Beginning

Tobacco and alcohol are already laying the groundwork for cannabis — building IP, infrastructure, and data.Nick Kenney breaks down what legacy industries already understand — how regulated markets are built, and why read...

What Tobacco and Alcohol Taught Me About Cannabis. ft. Nick Kenny

California wants to ban hemp. Texas is protecting it. Spritz and Big Alcohol are lobbying to crush it.The enemy of my enemy is my friend? Not in the cannabinoid space.The hemp industry stands at a crossroads. With federa...

$28.4 Billion Dollar Hemp Industry Can’t Be Put Back in the Bottle ft Jim Higdon

If you were given some of the worst news in the world, wouldn’t you expect your doctors to use every tool available?What if one of those tools could save millions of lives—and the science is already here?The world’s larg...

Largest Medical Cannabis & Cancer Study Ever: Can These Findings Push Rescheduling? ft Ryan Castle

THC is an ingredient.Cannabinoids will be treated like standardized inputs across pharma, licensed cannabis, and hemp—and the future winners are hedging until there’s clarity.What got you here won’t get you there. The ne...

THC Is an Ingredient, Where Pharma, MSOs & Hemp Collide, ft. Zach Edge

What’s the real goal of a legal cannabis market?If it’s to replace the illicit market, create safe access, and drive tax revenue—then why is California, the world’s 4th largest economy, failing while Michigan is thriving...

Keep Your Eye on Ohio: Why California’s Failures Are Michigan’s Success, and the Global Cannabis Landscape ft. Hirsh Jain

Debt is coming due — and we’re approaching a point of no return.At this stage, it’s not if there will be fallout — it’s who survives it.The surface-level view of the cannabis industry hides deep financial issues that onl...

The Cannabis Titanic: The Reset Ahead, Matt Karnes on What the Numbers Say

Prohibition is dead — and Texas just proved it.The recent SB3 vote signaled the start of something much bigger.While hemp and cannabis operate in very different styles, both are ultimately pushing toward the same goal: a...

Trump, Texas SB3 & the Rescheduling Timeline: Jim Higdon on What Comes Next

The cannabis shakeout isn’t coming. It’s already here.Operators are bleeding, investors are disappearing, and the old playbook is falling apart. After Benzinga, one thing’s clear: the winners will be the ones who special...

The Hidden Weakness in Most Cannabis Operations — What We Heard at Benzinga

What if the most powerful investor pitch wasn’t a deck or a breakdown of earnings—but a story?Now, the idea of seeds in the ground to thriving plants is a tangible experience—one that finally captures the real narrative....

Storytelling Is the Future of Cannabis IR ft Jesse Redmond

What if we told you the future of cannabis looks less like dispensaries... and more like the milk aisle?Everyone’s chasing growth, market share, and the next hot product — but few are asking the deeper question:What will...

Brett Puffenbarger: The Future of Cannabis Will Look Like This… and Yes, It Will Shock You

Big Tobacco knows cigarettes are dead.They’re sitting on cash, looking for growth — and cannabis is the obvious move.They’re no longer silently watching from the sidelines. They’re investing, expanding — some through pub...

Big Tobacco Is Moving on Cannabis, the Global Strategy Is Unfolding, and Deepak Anand Reveals Where’s Next

Can cannabis be the key to lowering healthcare costs and improving patient outcomes?Impossible, right?Think again.Leafwell has analyzed millions of data points and uncovered staggering, undeniable results—cannabis patien...

How Leafwell is Disrupting Healthcare: The Data Doctors Can’t Ignore ft. Emily Fisher & Dr June Chin

“It’s this crazy melody of things constantly happening, and you need an incredible degree of grit and fortitude. Even the best-prepared individuals with meticulous plans have to throw them up in the air like confetti. It...

The Hard Thing About Hard Things: A Melody of Grit & Fortitude ft. Christina Betancourt Johnson

Cannabis started as a movement, not just a business. But as legalization expanded, the industry found itself caught between profit and purpose, struggling under massive overregulation and taxation. So how do we get back ...

We Don’t Want Legalization—We Want Decriminalization ft. Luna Stower

Vaping is more than just oil and hardware—it’s a delicate balance of oil, terpenes, device performance, and supply chain efficiency. When one element is off, consumers notice, and brands suffer.With new tariffs on China ...

China Tariffs & The Next Era of Vapes: Impact on Supply Chains & Brands ft. Nick Kovacevich

"Bureaucracy defends the status quo long past the time when the quo has lost its status."— Laurence J. PeterNowhere is that more evident than in cannabis, where local governments resist change, operators scramble for cla...

Why Cannabis Laws Are a Mess: The Politics and Bureaucracy with Jeff Guillot

Everyone can agree—cannabis operates in a legal gray area. For starters, anyone in the industry is technically breaking federal law, as cannabis remains federally illegal. But for an in-house attorney at an MSO, the job ...

Navigating the Gray: The Legal Tightrope of Cannabis Risk & Compliance ft. Dan Shapiro

"Diplomacy is the art of letting someone else have your way." — Daniele VareAre we underestimating the role cannabis could play in shaping global influence? U.S. brands have historically had global appeal, but could cann...

How U.S. Cannabis Legalization Will Shape Global Influence ft. Hirsh Jain

What is Bank Secrecy, and why are cash-heavy businesses like cannabis dispensaries, casinos, and laundromats treated the same?Did regulators understand that they forced cannabis businesses were once forced into "criminal...

Rescheduling & Federal Policy