Cannabis Beverages Are Bringing New Consumers Into Cannabis

Kristin and Eric Rogers scaled Levia across multiple states without sacrificing quality or brand consistency. Here's how they did it — and what most cannabis beverage brands get wrong about dosage, packaging, and consumer education. Beverage may be the most approachable format in cannabis. Familiar ritual. Familiar packaging. Familiar context. Easily Sharable But familiarity creates comparison. Alcohol. That means safety, expectation, and education cannot be left to chance. This week we sit down with Kristin and Eric Rogers of Levia to discuss: • Beverage as a social format • The responsibility of education • Scaling experience across fragmented markets Chapters 00:00 Understanding Success in Cannabis Expansion 03:08 Brand Consistency Across State Lines 05:59 Targeting the Right Consumer Demographics 08:55 The Evolution of Cannabis Beverages 12:01 Navigating Dosage and Consumer Experience 15:02 Quality Control and Supply Chain Management 17:50 The Future of Cannabis and Alcohol Beverages 21:04 Educating Consumers and Regulators 24:07 Navigating Cannabis Regulations in Massachusetts 27:24 Understanding Cannabis vs. Alcohol: Safety and Impairment 31:10 The Impact of Cannabis on Alcohol Consumption 33:43 Educating Consumers: The Importance of Responsible Consumption 36:11 Packaging and Communication: Bridging the Knowledge Gap 40:04 Challenges in the Cannabis Industry: Patience and Perseverance Summary In this conversation, Bryan Fields and Kristin and Eric Rogers discuss the complexities of the cannabis beverage industry, emphasizing the importance of brand consistency, understanding consumer demographics, and navigating regulatory challenges. They explore the science behind cannabis beverages, the significance of dosage, and the potential future of combining cannabis with alcohol. The discussion also highlights the need for education and awareness among consumers and regulators, as well as the perseverance required to succeed in this evolving industry. Guest Links https://levia.buzz/ https://www.linkedin.com/in/eric-rogers12/ https://www.linkedin.com/in/kristinhrogers/ https://www.linkedin.com/company/leviabrands/ Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. The Dime is a top 5% most shared global podcast The Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished. 🎥 YouTube: The Dime 📸 Instagram: The Dime https://www.newton-insights.com/