Lulu Tsui: Applying West Coast Lessons on the East Coast & Hard Truths in the Cannabis Industry

Most fail to realize how simple steps can be a difference-maker. Do new cannabis markets set themselves up for failure? Are eager entrepreneurs trying to reinvent the wheel? This week we sit down with Lulu Tsui to discuss: • Relationship Management/ Due Diligence • How to learn from other markets • West Coast vs EAST 00:00 Introduction and Guest Arrival 00:46 Guest Background and Early Life 01:54 Transition into Cannabis Industry 03:22 Exploring Cannabis Extraction and Processing 03:41 The Role of User Experience in Cannabis Industry 04:13 The Evolution of Cannabis Extraction and Distillation 05:12 Learning from Past Cannabis Markets 06:58 The Birth of 'On the Rebel' 08:39 The Importance of Community in Cannabis Industry 09:51 The Growth and Impact of 'On the Rebel' 11:43 The Role of Trade Shows in Cannabis Industry 14:00 The Importance of Diversity in Cannabis Industry 14:20 The Challenges of Connecting Vendors and Participants 16:55 The Energy and Excitement at 'On the Rebel' Events 21:03 The Importance of Honoring Legacy in Cannabis Industry 22:58 The Unique Approach to Speaker Selection at 'On the Rebel' 25:06 Discussing the Importance of Due Diligence 25:32 Exploring New Markets and Installations 26:15 The Importance of Reference Checks in Business 26:52 The 'Fuck Yes' and 'Fuck No' List 27:27 The Importance of Reputation in the Cannabis Industry 27:42 The Challenges of New Markets 31:10 The Impact of the Gray Market on the Cannabis Industry 32:29 The Role of Advertising in the Cannabis Industry 33:37 The Cannabis Media Council and the 'I'm High Right Now' Campaign 36:15 Discussing Favorite Cannabis Brands and Startups 39:21 The Most Expensive Lesson Learned in the Cannabis Industry 42:39 Predictions for Incorporating Legacy into Regulated Markets 46:05 Contact Information and Final Thoughts About On The Revel REVEL IS... - Opening hearts and minds to the business opportunities in legal cannabis. - Celebrating the diverse voices that are defining the next generation practices and standards for the cannabis industry. - Building towards a cannabis industry that is equitable, inclusive, and provides opportunities for all. - Choosing inspiration and collaboration for a stronger industry and a healthier business community. Guest Links: https://www.youtube.com/c/OnTheREVEL linkedin.com/company/ontherevel instagram.com/ontherevel twitter.com/ontherevel Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney