Beverage may be the most approachable format in cannabis.

Familiar ritual. Familiar packaging. Familiar context. Easily Sharable

But familiarity creates comparison.

Alcohol.

That means safety, expectation, and education cannot be left to chance.

This week we sit down with Kristin and Eric Rogers of Levia to discuss:

• Beverage as a social format
• The responsibility of education
• Scaling experience across fragmented markets

Chapters

00:00 Understanding Success in Cannabis Expansion

03:08 Brand Consistency Across State Lines

05:59 Targeting the Right Consumer Demographics

08:55 The Evolution of Cannabis Beverages

12:01 Navigating Dosage and Consumer Experience

15:02 Quality Control and Supply Chain Management

17:50 The Future of Cannabis and Alcohol Beverages

21:04 Educating Consumers and Regulators

24:07 Navigating Cannabis Regulations in Massachusetts

27:24 Understanding Cannabis vs. Alcohol: Safety and Impairment

31:10 The Impact of Cannabis on Alcohol Consumption

33:43 Educating Consumers: The Importance of Responsible Consumption

36:11 Packaging and Communication: Bridging the Knowledge Gap

40:04 Challenges in the Cannabis Industry: Patience and Perseverance

Summary

In this conversation, Bryan Fields and Kristin and Eric Rogers discuss the complexities of the cannabis beverage industry, emphasizing the importance of brand consistency, understanding consumer demographics, and navigating regulatory challenges. They explore the science behind cannabis beverages, the significance of dosage, and the potential future of combining cannabis with alcohol. The discussion also highlights the need for education and awareness among consumers and regulators, as well as the perseverance required to succeed in this evolving industry.

Guest Links

https://levia.buzz/
https://www.linkedin.com/in/eric-rogers12/
https://www.linkedin.com/in/kristinhrogers/
https://www.linkedin.com/company/leviabrands/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

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Kristin & Eric Rogers

Episodes with Kristin & Eric Rogers