Cannabis banking's hardest problem: compliance does not equal permission. Every payment solution runs on the card brands' tolerance.
Cannabis marketing doesn't create value, it distributes it. If you doubled spend tomorrow, would returns scale or just expose what's broken?
Jaunty's hockey stick in New York was never luck. New York punished assumptions fast, and what looks like momentum now is really accumulated lessons.
Taxis didn't want rideshare. The world did. Every emerging industry has to earn its right to exist, and cannabis is living a version of the same story.