Cannabis & Hemp Marketing (Episode 17)

The cannabis and hemp space is the wild, wild west. Regulations are always changing, and federal prohibition makes business that much harder. But what about marketing? Bryan and Kellan dive into the world of cannabis and hemp marketing on this weeks episode of the Dime. Chapters: 00:00:00 - Marketing in the US Cannabis Industry 00:02:42 - The Sativa, Hybrid, Indica Marketing Model 00:05:16 - The Importance of Product Formulations and Marketing Laws 00:07:49 - CBD and THC: Managing Expectations and the Need for Further Research 00:10:07 - Misconceptions About CBD and Consumer Decision Making For more industry insights, check out www.eighthrevolution.com