Infusing Cannabis Products: ft Ben Larson, CEO of Vertosa

Dive into the world of cannabis-infused products in today’s episode. We sit down with Ben Larson, CEO of Vertosa. Vertosa creates the most effective and reliable active ingredients for infused product makers. They are an industry leader when it comes to cannabis-infused products. This is the episode for you whether you prefer gummies, snacks or beverages. Chapters: 00:00:00 - Introduction to the Dime and Cannabis Industry Challenges 00:02:41 - The Genesis of Virtosa: Creating Reliable Active Ingredients 00:05:07 - Building Trust in the Cannabis Supply Chain with Nanogin/Vertosa 00:07:28 - Custom-Tailored Ingredients for Next-Generation Consumables 00:09:43 - The Benefits and Misconceptions of Cannabis-Infused Beverages 00:12:18 - The Rise of Cannabis Beverages as a New Consumer and Social Category 00:14:37 - The Challenge of Infusing Cannabinoids into Beverages 00:17:09 - Starting a Beverage Company and the Entourage Effect 00:19:37 - Understanding Terpene Processing and Consumption Methods in Cannabis Industry 00:22:03 - The Entourage Effect and Cannabis Branding in Napa Valley 00:24:34 - Exploring the Impact of Cannabinoids and Terpenes in the Bloodstream and in Ice Cream 00:27:00 - The Future of Cannabis in the Beverage Industry 00:29:21 - The timeline for bringing cannabis products to market 00:31:42 - The Game-Changing Fast-Acting Gummies 00:34:07 - Importance of trying edibles for consumer adoption and cultural stigma reduction 00:36:35 - The Science of Cannabis Consumption and Influence of Diet 00:39:06 - The Importance of Diet for Absorbing Cannabinoids 00:41:29 - The Hyper Inefficiency and Complexity of the Cannabinoid Industry 00:43:57 - Containment and Confusion in the CBD Industry 00:46:19 - Creating Habits and Values for Success in the Industry 00:48:40 - Overcoming Challenges in Beverage Manufacturing and Distribution 00:51:05 - The Future of Infused Beverages in the Cannabis Industry 00:53:55 - Breaking Down Barriers in the Cannabis Industry 00:56:12 - Regulations on Cannabis Products and Contact Information for Vertosa Featured in Today’s Episode: The origin and values of Vertosa Establishing trust as a Cannabis startup. Cannabis-infused beverages Scientific cannabis research Vertosa is focused on the sciences of surface chemistry and plant medicine, with a team of experts that work closely with their clients and lab partners throughout the manufacturing process to achieve target potency and accelerate products to market. #cannabis #infusedproducts #cannabisindustry