Connecting Professional Cannabis Leaders: featuring Mike Mejer of GreenLane Communications

Mike Mejer, CEO of Green Lane Communications, has a passion for helping cannabis businesses succeed. Our latest episode of The Dime Podcast features Mike and his extensive knowledge on Cannabis branding. Chapters: 00:00:00 - Introduction to Green Lane Communications founder Mike Major 00:02:28 - Making the Pivot into Cannabis 00:04:50 - Emphasizing Relationships in the Cannabis Industry 00:07:20 - The Importance of Relationships in the Cannabis Industry 00:09:39 - Doing the Right Thing in the Cannabis Industry and Amplifying Awareness 00:12:07 - The Importance of Professionalism when Pitching Earned Opportunities 00:14:26 - The Demographics of the Cannabis Industry 00:16:43 - Navigating Business Practices in the Cannabis Industry 00:18:59 - The Art of Organization in PR and Media Relations 00:21:25 - Building Trust and Credibility for Your Brand Through PR Efforts 00:23:56 - Starting with Your Dream Client Avatar and Building Your Story Backwards 00:26:21 - Setting Proper Expectations for Entrepreneurship Success 00:28:42 - The importance of distinguishing PR from advertising and aligning goals 00:30:56 - Effective Titles and the Importance of Backing Them Up 00:33:22 - Balancing Clickbait and Brand Building in Email Subjects 00:35:49 - Crafting Copy for Your Audience 00:38:06 - Relationship Capital Pays Dividends 00:40:26 - The Importance of Grassroots Marketing and an Inside Look at Cannabis Companies 00:42:53 - Behind-the-Scenes at a Cannabis Facility 00:45:09 - Cannabis Chat with Mike Featured in today’s Episode: Importance of relationships in cannabis Establishing cannabis professionalism Building cannabis brands Connect cannabis professionals Green Lane Communication is a public relations and marketing firm that connects cannabis leaders to media and press opportunities to increase brand awareness, establish credibility, earn consumers' trust, and to penetrate one of the most competitive industries at scale.