How Colin Landforce became a dominating force in the Cannabis industry

Optimizing the Cannabis Experience: How Colin Landforce became a dominating force in the Cannabis industry. When Colin Landforce entered the Cannabis market, he set out to engineer a quality and consistent pre-roll. From there, STICKS™ pre-roll was born. STICKS™ provides consistent, easily accessible, good cannabis across Oregon & California. Chapters: 00:00:00 - Introduction and Background of Colin Landforce 00:02:25 - Behind the Scenes of Making Pre-Rolls for a Cannabis Company 00:04:54 - The recipe for a great pre-roll 00:07:22 - The Undervalued Importance of Procurement Experience in the Cannabis Industry 00:09:44 - Discussion on pricing and MSRP in the Cannabis Industry, followed by an Anchor Ad and a conversation on the importance of bud tenders as influencers and educators for consumers. 00:12:18 - Ingrained Culture of Corova in the Cannabis Industry 00:14:43 - Simplifying the Dispensary Experience for Uneducated Consumers 00:17:05 - The Importance of One-to-One Relationships in Retail Cannabis Sales 00:19:25 - Development and Launch of Moon Rock Product and Mergers & Acquisitions Process 00:21:50 - The Change Curve Graphic and Fragmentation in the Industry 00:24:10 - The Intersection of DTC and Cannabis Delivery Services; Brands That Travel in the Industry 00:26:42 - Inconsistency in Cannabis Branding and its Detriment to the Industry 00:29:09 - Consistency and Branding Challenges in the Cannabis Industry 00:31:32 - The Importance of Brand in the Cannabis Industry 00:34:05 - The Importance of Brand and Trust in the Cannabis Industry Listen to The Dime Podcast's episode today as Bryan Fields (Twitter: @bryanfields24) and Kellan Finney (Twitter: @Kellan_Finney) discuss the science and research that went into creating the best brand of cannabis pre-roll, STICKS™ In this episode learn about: Aggressive Advancements that are happening in the world of Cannabis How BudTenders enhance the Cannabis Experience for New and Veteran Users Experiences for a Newbie when they walk into a Dispensary for the first time Terra Tech Merger with Unrivaled Brands Consistency as a pillar in the STICKS™ pre-roll brand Biggest Misconceptions in Cannabis Follow The Dime Podcast (https://anchor.fm/thedime) on Instagram and Twitter Colin Landforce is the CTO of Unrivaled Brands https://www.linkedin.com/in/colinlandforce/